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Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review (title)

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Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / p. 1074 - 1088 https://doi.org/10.1002/mar.21797 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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