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journal article
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Rafeh, Mir Abdur
;
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Ali, Muhammad Asghar
;
Ting, Ding Hooi
Health marketing quarterly
2024
/
32 p
https://doi.org/10.1080/07359683.2024.2355378
journal article
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keyword
98
1.
advertising value
2.
advertising
3.
advertising avoidance
4.
Ducoffe’s advertising model
5.
outdoor advertising
6.
personalized advertising
7.
added value
8.
areas of cultural and environmental value
9.
assessment of calorific value and moisture content
10.
boundary value problem
11.
boundary value problems
12.
call-by-push value
13.
call-by-value
14.
calorific value
15.
charter value
16.
cocreated brand value
17.
conditional value at risk (CVaR)
18.
consumer digital cocreated value
19.
Consumer-perceived value (CPV)
20.
course-of-value function
21.
cultural value
22.
customer engagement value
23.
customer value
24.
design value
25.
Ducoffe’s advertisement value model
26.
European added value
27.
E-value
28.
extreme value distribution
29.
extreme value distributions
30.
extreme value statistics
31.
generalised extreme value distribution
32.
global value chain
33.
global value chains (GVC)
34.
gross calorific value
35.
heating value
36.
information value
37.
Islamic public value
38.
market value added
39.
milieu value
40.
moisture buffer value
41.
net present value
42.
Net Present Value (NPV)
43.
non-market value
44.
non-use value
45.
oil shale value chain
46.
open value network
47.
perceived customer value theory
48.
perceived value of an innovation
49.
portrait value questionnaire
50.
price and value of housing
51.
public value
52.
public value sphere
53.
recreation value
54.
sampled measure value
55.
service value
56.
services value chain collaboration
57.
shareholder value
58.
smart service value (SSV)
59.
social value
60.
zero value
61.
target value design
62.
the co-creation of value
63.
theory of value
64.
Utilitarian/hedonic/social value
65.
value
66.
value activity cycle
67.
value added
68.
value adding REE chain
69.
value alignment
70.
value as a commons
71.
value at risk
72.
value centric design
73.
value chain
74.
value cocreation
75.
value co-creation
76.
value creation
77.
value dissipation
78.
value distribution
79.
value network analysis
80.
value of ecosystem services
81.
value of learning
82.
value of lost load
83.
value propositions
84.
value settings
85.
value steam mapping
86.
value stream mapping
87.
value system
88.
value systems
89.
value theory
90.
value-added activities (VA)
91.
value-added bioproducts
92.
value-added intellectual coefficient
93.
value-added tax
94.
value-centric business
95.
value-centric design
96.
value-centric model
97.
value-in-experience
98.
value-system
author
1
1.
European Added Value Unit
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