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journal article EST
/
journal article ENG
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Rafeh, Mir Abdur
;
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Ali, Muhammad Asghar
;
Ting, Ding Hooi
Health marketing quarterly
2024
/
32 p
https://doi.org/10.1080/07359683.2024.2355378
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
1 - 1
keyword
106
1.
advertising value
2.
advertising
3.
advertising avoidance
4.
Ducoffe’s advertising model
5.
outdoor advertising
6.
personalized advertising
7.
added value
8.
areas of cultural and environmental value
9.
assessment of calorific value and moisture content
10.
boundary value problem
11.
boundary value problems
12.
call-by-push value
13.
call-by-value
14.
calorific value
15.
CCUS value chain
16.
charter value
17.
cocreated brand value
18.
conditional value at risk (CVaR)
19.
consumer digital cocreated value
20.
Consumer-perceived value (CPV)
21.
course-of-value function
22.
cultural value
23.
customer engagement value
24.
customer value
25.
design value
26.
Ducoffe’s advertisement value model
27.
European added value
28.
E-value
29.
extreme value analysis
30.
extreme value distribution
31.
extreme value distributions
32.
extreme value statistics
33.
firm value
34.
generalised extreme value (GEV)
35.
generalised extreme value distribution
36.
global value chain
37.
global value chains (GVC)
38.
gross calorific value
39.
heating value
40.
information value
41.
innovation value
42.
Islamic public value
43.
market value added
44.
milieu value
45.
moisture buffer value
46.
net present value
47.
Net Present Value (NPV)
48.
non-market value
49.
non-use value
50.
oil shale value chain
51.
open value network
52.
perceived customer value theory
53.
perceived value of an innovation
54.
portrait value questionnaire
55.
price and value of housing
56.
public value
57.
public value sphere
58.
recreation value
59.
sampled measure value
60.
service value
61.
services value chain collaboration
62.
shareholder value
63.
smart service value (SSV)
64.
social value
65.
Stakeholder value
66.
zero value
67.
target value design
68.
the co-creation of value
69.
theory of value
70.
Utilitarian/hedonic/social value
71.
value
72.
value activity cycle
73.
value added
74.
value adding REE chain
75.
value alignment
76.
value as a commons
77.
value at risk
78.
value centric design
79.
value chain
80.
value cocreation
81.
value co-creation
82.
value creation
83.
value dissipation
84.
value distribution
85.
value network analysis
86.
value of ecosystem services
87.
value of learning
88.
value of lost load
89.
value propositions
90.
value set
91.
value settings
92.
value steam mapping
93.
value stream mapping
94.
value system
95.
value systems
96.
value theory
97.
value-added activities (VA)
98.
value-added bioproducts
99.
value-added intellectual coefficient
100.
value-added tax
101.
value-based design
102.
value-centric business
103.
value-centric design
104.
value-centric model
105.
value-in-experience
106.
value-system
author
1
1.
European Added Value Unit
TalTech subject term
1
1.
Islamic Public Value Network
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