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The role of customer experience in the perceived value–word-of-mouth relationship (title)
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The role of customer experience in the perceived value–word-of-mouth relationship
Kuppelwieser, Volker G.
;
Klaus, Philipp
;
Manthiou, Aikaterini
;
Hollebeek, Linda Desiree
Journal of services marketing
2022
/
p. 364-378 : ill
https://doi.org/10.1108/JSM-11-2020-0447
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keyword
19
1.
perceived customer value theory
2.
electronic word of mouth (eWOM)
3.
negative word-of-mouth
4.
online word-of mouth (WOM) communication
5.
online word-of-mouth (WOM)
6.
online word-of-mouth communication
7.
word-of-mouth
8.
Word-of-mouth (WoM) behavior
9.
word-of-mouth (WOM) marketing
10.
word-of-mouth marketing
11.
perceived future experience
12.
Consumer-perceived value (CPV)
13.
customer relationship management (CRM)
14.
perceived value of an innovation
15.
customer engagement value
16.
customer experience
17.
Customer experience (CX)
18.
customer value
19.
value-in-experience
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