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journal article EST
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Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagement
Waqas, Muhammad
;
Wajid, Nauman
;
Khan, Muhammad Ali
;
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
Journal of Consumer Behaviour
2025
/
17 p
https://doi.org/10.1002/cb.70002
journal article EST
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journal article ENG
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keyword
29
1.
sublime experience
2.
brand experience
3.
consumer experience
4.
customer experience
5.
Customer experience (CX)
6.
educational experience
7.
experience
8.
experience economy
9.
experience marketing
10.
experience pyramid
11.
experience pyramid model
12.
experience quality
13.
gameful experience
14.
gamification experience
15.
human experience
16.
Husserl and dialogical reconstruction of experience
17.
learning experience
18.
meaningful experience
19.
memorable brand experience
20.
patient experience
21.
Peirce and dialogical reconstruction of experience
22.
perceived future experience
23.
place experience
24.
planners’ experience
25.
stakeholder experience
26.
teaching experience
27.
user experience
28.
user interface and experience design
29.
value-in-experience
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