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journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
2
journal article
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
Research in economics and business : Central and Eastern Europe
2014
/
p. 5-28 : ill
journal article
3
journal article EST
/
journal article ENG
Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
;
Rahman, Zillur
Journal of retailing and consumer services
2019
/
p. 277-285
https://doi.org/10.1016/j.jretconser.2019.05.018
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
4
journal article
The effect of customers' brand experience on brand evangelism : The case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda Desiree
;
Das, Manish
;
Sigurdsson, Valdimar
Tourism management perspectives
2023
/
art. 101092
https://doi.org/10.1016/j.tmp.2023.101092
journal article
5
journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
6
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 6, displaying
1 - 6
keyword
52
1.
brand experience
2.
memorable brand experience
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand origin identification
19.
brand prestige
20.
brand relationship quality
21.
Brand trust
22.
brand warmth
23.
cocreated brand value
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
virtual brand community
32.
consumer experience
33.
customer experience
34.
Customer experience (CX)
35.
experience
36.
experience economy
37.
experience marketing
38.
experience pyramid
39.
experience pyramid model
40.
gamification experience
41.
human experience
42.
Husserl and dialogical reconstruction of experience
43.
learning experience
44.
meaningful experience
45.
patient experience
46.
Peirce and dialogical reconstruction of experience
47.
place experience
48.
planners’ experience
49.
stakeholder experience
50.
teaching experience
51.
user experience
52.
value-in-experience
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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