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1
book article
Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy
2013
/
p. 1929-1934 [CD-ROM]
book article
2
journal article
Country branding and country image : insights, challenges and prospects. The case of Estonia
Same, Siiri
;
Solarte Vasquez, Maria Claudia
Baltic journal of European studies
2014
/
p. 137-165 : ill
https://artiklid.elnet.ee/record=b2673737*est
journal article
3
book article
Experiential technology brands for generation Y
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 2015
2015
/
p. 1-11 : ill
book article
4
book article
Marketing theory : experience marketing and experiential marketing
Same, Siiri
;
Larimo, Jorma Antero
The 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania
2012
/
p. 480-487 : ill
https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing
book article
5
journal article EST
/
journal article ENG
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
;
Kullak, Aureliane
;
Hollebeek, Linda Desiree
Journal of Marketing Management
2020
/
p. 550-577
https://doi.org/10.1080/0267257X.2020.1736604
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
Number of records 5, displaying
1 - 5
keyword
23
1.
brand experience
2.
consumer experience
3.
customer experience
4.
Customer experience (CX)
5.
experience
6.
experience economy
7.
experience marketing
8.
experience pyramid
9.
experience pyramid model
10.
gamification experience
11.
human experience
12.
Husserl and dialogical reconstruction of experience
13.
learning experience
14.
meaningful experience
15.
memorable brand experience
16.
patient experience
17.
Peirce and dialogical reconstruction of experience
18.
place experience
19.
planners’ experience
20.
stakeholder experience
21.
teaching experience
22.
user experience
23.
value-in-experience
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