Searching - TalTech Research Portal

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

book article

Country branding and country image : insights, challenges and prospects. The case of EstoniaSame, Siiri; Solarte Vasquez, Maria ClaudiaBaltic journal of European studies2014 / p. 137-165 : ill https://artiklid.elnet.ee/record=b2673737*est

journal article

Experiential technology brands for generation YRiivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 20152015 / p. 1-11 : ill

book article

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

book article

vaste

sort

experience (keyword)

types of item

keyword 23