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Customer brand engagement as a driver of psychological benefits of post-purchase green consumption (title)
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Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
Rayne, Daniel
;
Hollebeek, Linda Desiree
;
Leckie, Civilai
;
Johnson, Lester
Marketing Intelligence & Planning
2025
/
15 p
https://doi.org/10.1108/MIP-10-2024-0776
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customer brand engagement
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Brand engagement
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consumer brand engagement
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customer-based brand equity
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customer engagement
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customer engagement (behavior)
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customer engagement (CE)
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customer engagement marketing
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customer engagement scale
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customer engagement value
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