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Customer experience, engagement, and co-creation in augmented reality retail service (title)
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journal article EST
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journal article ENG
Customer experience, engagement, and co-creation in augmented reality retail service
Abu ELSamen, Amjad
;
Hollebeek, Linda Desiree
;
Alimamy, Saifeddin
;
Stylos, Nikolaos
;
Marc Lim, Weng
Service industries journal
2025
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30 p
https://doi.org/10.1080/02642069.2025.2599145
journal article EST
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journal article ENG
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keyword
19
1.
augmented reality
2.
augmented reality (AR)
3.
augmented reality in business
4.
augmented reality with gamification
5.
mobile augmented reality
6.
virtual and augmented reality
7.
customer brand engagement
8.
customer engagement
9.
customer engagement (behavior)
10.
customer engagement (CE)
11.
customer engagement marketing
12.
customer engagement scale
13.
customer engagement value
14.
customer experience
15.
Customer experience (CX)
16.
co-creation
17.
customer service quality
18.
the co-creation of value
19.
value co-creation
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