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journal article EST
/
journal article ENG
Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail
;
Hallikainen, Heli
;
Laukkanen, Tommi
;
Ple, Loïc
;
Hollebeek, Linda Desiree
;
Aleem, Majid
Journal of retailing and consumer services
2024
/
art. 104034, 14 p. : ill
https://doi.org/10.1016/j.jretconser.2024.104034
Journal metrics at Scopus
Article at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
34
1.
customer insights
2.
vernacular insights
3.
bank-customer relationships
4.
customer activity cycle
5.
customer advocacy
6.
customer brand engagement
7.
customer cocreation
8.
customer compatibility level
9.
customer empowerment
10.
customer engagement
11.
customer engagement (behavior)
12.
customer engagement (CE)
13.
customer engagement marketing
14.
customer engagement scale
15.
customer engagement value
16.
customer experience
17.
Customer experience (CX)
18.
customer installation
19.
customer journey
20.
customer journey (CJ)
21.
customer knowledge sharing
22.
customer learning
23.
customer loyalty
24.
customer loyalty intent
25.
customer relationship management (CRM)
26.
customer satisfaction
27.
customer service quality
28.
customer survey
29.
customer trust
30.
customer value
31.
customer values
32.
customer-based brand equity
33.
perceived customer value theory
34.
student-customer orientation
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