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customer-based brand equity (keyword)
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journal article EST
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journal article ENG
Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
/
p. 8-26
https://doi.org/10.1177/23949643231157155
Journal metrics at Scopus
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Article at WOS
journal article EST
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journal article ENG
2
journal article EST
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journal article ENG
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
63
1.
customer-based brand equity
2.
brand equity
3.
customer brand engagement
4.
Human-brand based marketing
5.
efficiency and equity of education
6.
equity
7.
equity markets
8.
housing equity withdrawal
9.
brand
10.
brand attachment
11.
brand avoidance
12.
brand betrayal
13.
Brand commitment
14.
brand community identification
15.
brand competence
16.
Brand engagement
17.
brand evangelism
18.
brand experience
19.
brand identification
20.
brand identity
21.
brand inauthenticity
22.
brand love
23.
brand loyalty
24.
brand origin identification
25.
brand relationship quality
26.
Brand trust
27.
brand warmth
28.
cocreated brand value
29.
consumer brand engagement
30.
consumer-brand relationship
31.
intra brand competition
32.
knowledge of brand origins
33.
memorable brand experience
34.
virtual brand community
35.
bank-customer relationships
36.
customer activity cycle
37.
customer advocacy
38.
customer cocreation
39.
customer compatibility level
40.
customer engagement
41.
customer engagement (behavior)
42.
customer engagement (CE)
43.
customer engagement scale
44.
customer engagement value
45.
customer experience
46.
Customer experience (CX)
47.
customer insights
48.
customer installation
49.
customer journey
50.
customer journey (CJ)
51.
customer knowledge sharing
52.
customer learning
53.
customer loyalty
54.
customer loyalty intent
55.
customer relationship management (CRM)
56.
customer satisfaction
57.
customer service quality
58.
customer survey
59.
customer trust
60.
customer value
61.
customer values
62.
perceived customer value theory
63.
student-customer orientation
author
1
1.
Brand, Ruth
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