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customer-based brand equity (keyword)
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journal article EST
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journal article ENG
Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
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p. 8-26
https://doi.org/10.1177/23949643231157155
Journal metrics at Scopus
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journal article EST
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journal article ENG
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journal article EST
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journal article ENG
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
71
1.
customer-based brand equity
2.
consumer-based brand equity
3.
brand equity
4.
customer brand engagement
5.
human-brand based marketing
6.
efficiency and equity of education
7.
equity
8.
equity markets
9.
housing equity withdrawal
10.
brand
11.
brand attachment
12.
brand avoidance
13.
brand betrayal
14.
Brand commitment
15.
brand communication
16.
brand community identification
17.
brand competence
18.
Brand engagement
19.
brand evangelism
20.
brand experience
21.
brand identification
22.
brand identity
23.
brand inauthenticity
24.
brand love
25.
brand loyalty
26.
brand management
27.
brand origin identification
28.
brand prestige
29.
brand relationship quality
30.
Brand trust
31.
brand warmth
32.
cocreated brand value
33.
consumer brand engagement
34.
consumer-brand relationship
35.
intra brand competition
36.
knowledge of brand origins
37.
memorable brand experience
38.
virtual brand community
39.
bank-customer relationships
40.
customer activity cycle
41.
customer advocacy
42.
customer cocreation
43.
customer compatibility level
44.
customer empowerment
45.
customer engagement
46.
customer engagement (behavior)
47.
customer engagement (CE)
48.
customer engagement marketing
49.
customer engagement scale
50.
customer engagement value
51.
customer experience
52.
Customer experience (CX)
53.
customer feedback
54.
customer influence
55.
customer insights
56.
customer installation
57.
customer journey
58.
customer journey (CJ)
59.
customer knowledge sharing
60.
customer learning
61.
customer loyalty
62.
customer loyalty intent
63.
customer relationship management (CRM)
64.
customer satisfaction
65.
customer service quality
66.
customer survey
67.
customer trust
68.
customer value
69.
customer values
70.
perceived customer value theory
71.
student-customer orientation
author
3
1.
Brand, Dirk
2.
Brand, Ruth
3.
Smart Buildings, Loads, and Customer Systems Committee
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