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journal article EST
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journal article ENG
The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being
Al Amin, Md.
;
Rahman, Md Masudur
;
Hollebeek, Linda Desiree
;
Ul Islam, Jamid
;
Clark, Moira K.
Business Strategy and The Environment
2025
/
17 p
https://doi.org/10.1002/bse.70357
journal article EST
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journal article ENG
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keyword
39
1.
customer empowerment
2.
e-citizens empowerment
3.
empowerment
4.
patient empowerment
5.
psychological empowerment
6.
structural empowerment
7.
women empowerment
8.
bank-customer relationships
9.
customer activity cycle
10.
customer advocacy
11.
customer brand engagement
12.
customer cocreation
13.
customer compatibility level
14.
customer engagement
15.
customer engagement (behavior)
16.
customer engagement (CE)
17.
customer engagement marketing
18.
customer engagement scale
19.
customer engagement value
20.
customer experience
21.
Customer experience (CX)
22.
customer insights
23.
customer installation
24.
customer journey
25.
customer journey (CJ)
26.
customer knowledge sharing
27.
customer learning
28.
customer loyalty
29.
customer loyalty intent
30.
customer relationship management (CRM)
31.
customer satisfaction
32.
customer service quality
33.
customer survey
34.
customer trust
35.
customer value
36.
customer values
37.
customer-based brand equity
38.
perceived customer value theory
39.
student-customer orientation
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