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Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation (title)
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journal article ENG
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
;
Hollebeek, Linda Desiree
Psychology and Marketing
2024
/
p. 1597-1613 : ill
https://doi.org/10.1002/mar.21999
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journal article EST
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keyword
51
1.
customer engagement marketing
2.
social media marketing activities
3.
customer brand engagement
4.
customer engagement
5.
customer engagement (behavior)
6.
customer engagement (CE)
7.
customer engagement scale
8.
customer engagement value
9.
social media marketing
10.
social media marketing
11.
social media marketing and library
12.
social media marketing and university library
13.
bank-customer relationships
14.
customer activity cycle
15.
customer advocacy
16.
customer cocreation
17.
customer compatibility level
18.
customer empowerment
19.
customer experience
20.
Customer experience (CX)
21.
customer insights
22.
customer installation
23.
customer journey
24.
customer journey (CJ)
25.
customer knowledge sharing
26.
customer learning
27.
customer loyalty
28.
customer loyalty intent
29.
customer relationship management (CRM)
30.
customer satisfaction
31.
customer service quality
32.
customer survey
33.
customer trust
34.
customer value
35.
customer values
36.
customer-based brand equity
37.
perceived customer value theory
38.
student-customer orientation
39.
responsible stakeholder engagement marketing (RSEM)
40.
child and social media
41.
geo-social media analytics
42.
regulation of social media
43.
social media
44.
social media accounts post-mortem
45.
social media applications
46.
social media data
47.
social media platforms
48.
social media policing
49.
social media services ecosystem
50.
social media use
51.
social-media
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