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journal article
Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail
;
Hallikainen, Heli
;
Laukkanen, Tommi
;
Ple, Loïc
;
Hollebeek, Linda Desiree
;
Aleem, Majid
Journal of retailing and consumer services
2024
/
art. 104034
https://doi.org/10.1016/j.jretconser.2024.104034
journal article
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keyword
30
1.
customer insights
2.
bank-customer relationships
3.
customer activity cycle
4.
customer advocacy
5.
customer brand engagement
6.
customer cocreation
7.
customer compatibility level
8.
customer engagement
9.
customer engagement (behavior)
10.
customer engagement (CE)
11.
customer engagement scale
12.
customer engagement value
13.
customer experience
14.
Customer experience (CX)
15.
customer installation
16.
customer journey
17.
customer knowledge sharing
18.
customer learning
19.
customer loyalty
20.
customer loyalty intent
21.
customer relationship management (CRM)
22.
customer satisfaction
23.
customer service quality
24.
customer survey
25.
customer trust
26.
customer value
27.
customer values
28.
customer-based brand equity
29.
perceived customer value theory
30.
student-customer orientation
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