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brand evangelism (keyword)
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journal article
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
Research in economics and business : Central and Eastern Europe
2014
/
p. 5-28 : ill
journal article
2
journal article
The effect of customers' brand experience on brand evangelism : The case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda Desiree
;
Das, Manish
;
Sigurdsson, Valdimar
Tourism management perspectives
2023
/
art. 101092
https://doi.org/10.1016/j.tmp.2023.101092
journal article
Number of records 2, displaying
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keyword
27
1.
brand evangelism
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
Brand engagement
9.
brand equity
10.
brand experience
11.
brand identity
12.
brand inauthenticity
13.
brand love
14.
brand loyalty
15.
brand origin identification
16.
brand relationship quality
17.
Brand trust
18.
cocreated brand value
19.
consumer brand engagement
20.
consumer-brand relationship
21.
customer brand engagement
22.
customer-based brand equity
23.
Human-brand based marketing
24.
intra brand competition
25.
knowledge of brand origins
26.
memorable brand experience
27.
virtual brand community
author
1
1.
Brand, Ruth
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