Millennials' brand attachment and ecological systems theory [Online resource]
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
location of publication
Paris
publisher
year of publication
pages
p. 1-12 : ill
conference name, date
15th International Marketing Trends Conference, January 21-23, 2016
conference location
Venice, Italy
subject term
keyword
brand attachment
consumer-brand relationship
Millennials
ecological systems theory
ISBN
978-2-9532811-2-7
notes
Bibliogr. p. 11-12
TTÜ department
language
inglise
Riivits-Arkonsuo, I., Leppiman, A. Millennials' brand attachment and ecological systems theory [Online resource] // Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice. Paris : Paris-Venice Marketing Trends Asociation, 2016. p. 1-12 : ill.