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brand identification (keyword)
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journal article EST
/
journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
p. 545–561
https://doi.org/10.1108/JPBM-07-2024-5370
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
2
journal article
Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication
Dahrouj, Rasha
;
Itani, Omar S.
;
Hollebeek, Linda Desiree
;
Eslami, Hossein
;
Kassar, Abdul-Nasser
Journal of retailing and consumer services
2025
/
art. 104230
https://doi.org/10.1016/j.jretconser.2025.104230
journal article
Number of records 2, displaying
1 - 2
keyword
78
1.
brand identification
2.
brand community identification
3.
brand origin identification
4.
brand
5.
brand attachment
6.
brand avoidance
7.
brand betrayal
8.
Brand commitment
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand management
19.
brand prestige
20.
brand relationship quality
21.
Brand trust
22.
brand warmth
23.
cocreated brand value
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
customer-based brand equity
28.
human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
Automatic identification system
34.
automatic identification system (AIS)
35.
Autonomous Identification System (AIS)
36.
change point identification
37.
closed-loop identification
38.
critical area identification
39.
critical path identification
40.
defect identification
41.
de-identification
42.
digital identification
43.
electronic identification
44.
eyewitness identification
45.
identification
46.
identification cards
47.
identification of military objects
48.
identification of unbalance voltage source
49.
identification of voltage unbalance sources
50.
identification patterns
51.
identification problems
52.
identification via heteroskedasticity
53.
language identification
54.
medicinal product identification
55.
message identification
56.
metaverse identification
57.
model identification
58.
mould identification
59.
nonlinear model identification
60.
parameter identification
61.
path identification
62.
patient identification techniques
63.
phase identification
64.
radio frequency identification
65.
root identification
66.
Satellite Autonomous Identification System (SAIS)
67.
seismic signal identification
68.
self-identification
69.
speaker identification
70.
species identification
71.
structural identification
72.
sustem identification
73.
system identification
74.
taxonomical identification
75.
thermal behavior identification
76.
threat identification
77.
vehicle identification
78.
yeast identification
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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