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brand love (keyword)
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journal article EST
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journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
p. 545–561
https://doi.org/10.1108/JPBM-07-2024-5370
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journal article EST
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journal article ENG
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journal article ENG
Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication
Dahrouj, Rasha
;
Itani, Omar S.
;
Hollebeek, Linda Desiree
;
Eslami, Hossein
;
Kassar, Abdul-Nasser
Journal of retailing and consumer services
2025
/
art. 104230, 13 p. : ill
https://doi.org/10.1016/j.jretconser.2025.104230
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3
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 3, displaying
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keyword
34
1.
brand love
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand communication
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand loyalty
18.
brand management
19.
brand origin identification
20.
brand prestige
21.
brand relationship quality
22.
Brand trust
23.
brand warmth
24.
cocreated brand value
25.
consumer brand engagement
26.
consumer-based brand equity
27.
consumer-brand relationship
28.
customer brand engagement
29.
customer-based brand equity
30.
human-brand based marketing
31.
intra brand competition
32.
knowledge of brand origins
33.
memorable brand experience
34.
virtual brand community
author
3
1.
Love, Gordon
2.
Brand, Dirk
3.
Brand, Ruth
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