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brand love (keyword)
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journal article EST
/
journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
17 p
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
/
journal article ENG
2
journal article
Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication
Dahrouj, Rasha
;
Itani, Omar S.
;
Hollebeek, Linda Desiree
;
Eslami, Hossein
;
Kassar, Abdul-Nasser
Journal of retailing and consumer services
2025
/
art. 104230
https://doi.org/10.1016/j.jretconser.2025.104230
journal article
3
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 3, displaying
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keyword
32
1.
brand love
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
brand competence
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand loyalty
17.
brand management
18.
brand origin identification
19.
brand prestige
20.
brand relationship quality
21.
Brand trust
22.
brand warmth
23.
cocreated brand value
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
author
3
1.
Love, Gordon
2.
Brand, Dirk
3.
Brand, Ruth
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