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journal article
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
Hollebeek, Linda Desiree
;
Macky, Keith
Journal of interactive marketing
2019
/
p. 27−41
https://doi.org/10.1016/j.intmar.2018.07.003
journal article
2
journal article EST
/
journal article ENG
Enhancing brand equity through sublime experience: The mediating role of consumers' branded content engagement
Waqas, Muhammad
;
Wajid, Nauman
;
Khan, Muhammad Ali
;
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
Journal of Consumer Behaviour
2025
/
17 p
https://doi.org/10.1002/cb.70002
journal article EST
/
journal article ENG
Number of records 2, displaying
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keyword
35
1.
brand equity
2.
customer-based brand equity
3.
efficiency and equity of education
4.
equity
5.
equity markets
6.
housing equity withdrawal
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
Brand engagement
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand prestige
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
consumer brand engagement
29.
consumer-brand relationship
30.
customer brand engagement
31.
Human-brand based marketing
32.
intra brand competition
33.
knowledge of brand origins
34.
memorable brand experience
35.
virtual brand community
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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