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brand competence (keyword)
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1
journal article
Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
Arya, Vikas
;
Sethi, Deepa
;
Hollebeek, Linda Desiree
Journal of Consumer Behaviour
2024
/
17 p
https://doi.org/10.1002/cb.2419
journal article
Number of records 1, displaying
1 - 1
keyword
49
1.
brand competence
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
Brand engagement
9.
brand equity
10.
brand evangelism
11.
brand experience
12.
brand identification
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand prestige
19.
brand relationship quality
20.
Brand trust
21.
brand warmth
22.
cocreated brand value
23.
consumer brand engagement
24.
consumer-brand relationship
25.
customer brand engagement
26.
customer-based brand equity
27.
Human-brand based marketing
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
32.
APICS competence model
33.
competence
34.
competence approach
35.
competence based learning
36.
competence centre
37.
competence expectations
38.
competence learning
39.
competence model
40.
competence models
41.
competence of the Union
42.
competence-based education
43.
competence-based learning
44.
ELAQF Competence Model
45.
engineers’ competence
46.
entrepreneurship competence
47.
logistics competence model
48.
logistics competence models
49.
virtual competence assistant
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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