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The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Ittefaq, Huma
;
Akhtar, Naeem
;
Siddiqi, Umar Iqbal
;
Islam, Tahir
;
Kuzior, Aleksandra
Journal of retailing and consumer services
2024
/
art. 103597
https://doi.org/10.1016/j.jretconser.2023.103597
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Number of records 1, displaying
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keyword
41
1.
brand avoidance
2.
advertising avoidance
3.
avoidance
4.
blame avoidance
5.
carbon avoidance
6.
carrier sense multiple access/collision avoidance (CSMA/CA)
7.
collision avoidance
8.
collisions avoidance
9.
interference avoidance
10.
ship collision avoidance
11.
tax avoidance
12.
brand
13.
brand attachment
14.
brand betrayal
15.
Brand commitment
16.
brand community identification
17.
brand competence
18.
Brand engagement
19.
brand equity
20.
brand evangelism
21.
brand experience
22.
brand identification
23.
brand identity
24.
brand inauthenticity
25.
brand love
26.
brand loyalty
27.
brand origin identification
28.
brand prestige
29.
brand relationship quality
30.
Brand trust
31.
brand warmth
32.
cocreated brand value
33.
consumer brand engagement
34.
consumer-brand relationship
35.
customer brand engagement
36.
customer-based brand equity
37.
Human-brand based marketing
38.
intra brand competition
39.
knowledge of brand origins
40.
memorable brand experience
41.
virtual brand community
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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