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journal article
Unravelling the customer journey : a conceptual framework and research agenda
Mele, Cristina
;
Hollebeek, Linda Desiree
;
Di Bernardo, Irene
;
Russo Spena, Tiziana
Technological forecasting and social change
2025
/
art. 123916
https://doi.org/10.1016/j.techfore.2024.123916
journal article
Number of records 1, displaying
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keyword
38
1.
customer journey (CJ)
2.
customer journey
3.
consumer journey
4.
criminal journey mapping
5.
journey mapping
6.
Patient journey
7.
stakeholder journey
8.
bank-customer relationships
9.
customer activity cycle
10.
customer advocacy
11.
customer brand engagement
12.
customer cocreation
13.
customer compatibility level
14.
customer empowerment
15.
customer engagement
16.
customer engagement (behavior)
17.
customer engagement (CE)
18.
customer engagement marketing
19.
customer engagement scale
20.
customer engagement value
21.
customer experience
22.
Customer experience (CX)
23.
customer insights
24.
customer installation
25.
customer knowledge sharing
26.
customer learning
27.
customer loyalty
28.
customer loyalty intent
29.
customer relationship management (CRM)
30.
customer satisfaction
31.
customer service quality
32.
customer survey
33.
customer trust
34.
customer value
35.
customer values
36.
customer-based brand equity
37.
perceived customer value theory
38.
student-customer orientation
author
5
1.
Hibberd, C.J.
2.
Lia, C.J.
3.
Miller, C.J.
4.
Summers, C.J.
5.
Verfaillie, Sander C.J.
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