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journal article
Unravelling the customer journey: A conceptual framework and research agenda
Mele, Cristina
;
Hollebeek, Linda Desiree
;
Di Bernardo, Irene
;
Russo Spena, Tiziana
Technological forecasting and social change
2025
/
art. 123916
https://doi.org/10.1016/j.techfore.2024.123916
journal article
Number of records 1, displaying
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keyword
37
1.
customer journey (CJ)
2.
customer journey
3.
consumer journey
4.
criminal journey mapping
5.
journey mapping
6.
stakeholder journey
7.
bank-customer relationships
8.
customer activity cycle
9.
customer advocacy
10.
customer brand engagement
11.
customer cocreation
12.
customer compatibility level
13.
customer empowerment
14.
customer engagement
15.
customer engagement (behavior)
16.
customer engagement (CE)
17.
customer engagement marketing
18.
customer engagement scale
19.
customer engagement value
20.
customer experience
21.
Customer experience (CX)
22.
customer insights
23.
customer installation
24.
customer knowledge sharing
25.
customer learning
26.
customer loyalty
27.
customer loyalty intent
28.
customer relationship management (CRM)
29.
customer satisfaction
30.
customer service quality
31.
customer survey
32.
customer trust
33.
customer value
34.
customer values
35.
customer-based brand equity
36.
perceived customer value theory
37.
student-customer orientation
author
5
1.
Hibberd, C.J.
2.
Lia, C.J.
3.
Miller, C.J.
4.
Summers, C.J.
5.
Verfaillie, Sander C.J.
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