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journal article EST
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journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
17 p
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
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journal article ENG
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keyword
31
1.
brand prestige
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
brand competence
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand origin identification
19.
brand relationship quality
20.
Brand trust
21.
brand warmth
22.
cocreated brand value
23.
consumer brand engagement
24.
consumer-brand relationship
25.
customer brand engagement
26.
customer-based brand equity
27.
Human-brand based marketing
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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