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book article
Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
book article
2
journal article
Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
Arya, Vikas
;
Sethi, Deepa
;
Hollebeek, Linda Desiree
Journal of Consumer Behaviour
2024
/
17 p
https://doi.org/10.1002/cb.2419
journal article
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keyword
32
1.
brand attachment
2.
place attachment
3.
brand
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
brand competence
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand origin identification
19.
brand prestige
20.
brand relationship quality
21.
Brand trust
22.
brand warmth
23.
cocreated brand value
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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