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journal article EST / journal article ENG

Brand love and customer brand engagement for masstige : a cross-cultural perspectiveShahid, Shadma; Husain, Rehan; Islam, Jamid Ul; Hollebeek, Linda DesireeJournal of Product & Brand Management2025 / 17 p https://doi.org/10.1108/JPBM-07-2024-5370

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Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communicationDahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda Desiree; Eslami, Hossein; Kassar, Abdul-NasserJournal of retailing and consumer services2025 / art. 104230 https://doi.org/10.1016/j.jretconser.2025.104230

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Number of records 2, displaying 1 - 2

1. brand identification
2. brand community identification
3. brand origin identification
4. brand
5. brand attachment
6. brand avoidance
7. brand betrayal
8. Brand commitment
9. brand competence
10. Brand engagement
11. brand equity
12. brand evangelism
13. brand experience
14. brand identity
15. brand inauthenticity
16. brand love
17. brand loyalty
18. brand management
19. brand prestige
20. brand relationship quality
21. Brand trust
22. brand warmth
23. cocreated brand value
24. consumer brand engagement
25. consumer-brand relationship
26. customer brand engagement
27. customer-based brand equity
28. Human-brand based marketing
29. intra brand competition
30. knowledge of brand origins
31. memorable brand experience
32. virtual brand community
33. Automatic identification system
34. automatic identification system (AIS)
35. Autonomous Identification System (AIS)
36. change point identification
37. closed-loop identification
38. critical area identification
39. critical path identification
40. defect identification
41. digital identification
42. electronic identification
43. eyewitness identification
44. identification
45. identification cards
46. identification of military objects
47. identification of unbalance voltage source
48. identification of voltage unbalance sources
49. identification patterns
50. identification problems
51. identification via heteroskedasticity
52. language identification
53. medicinal product identification
54. message identification
55. metaverse identification
56. model identification
57. mould identification
58. nonlinear model identification
59. parameter identification
60. path identification
61. patient identification techniques
62. phase identification
63. radio frequency identification
64. root identification
65. Satellite Autonomous Identification System (SAIS)
66. seismic signal identification
67. self-identification
68. speaker identification
69. species identification
70. structural identification
71. sustem identification
72. system identification
73. taxonomical identification
74. thermal behavior identification
75. threat identification
76. vehicle identification
77. yeast identification

1. Brand, Dirk
2. Brand, Ruth

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