Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication
author
statement of authorship
Rasha Dahrouj, Omar S. Itani, Linda D. Hollebeek, Hossein Eslami, Abdul-Nasser Kassar
publisher
journal volume number month
vol. 84
year of publication
pages
art. 104230
ISSN
0969-6989
notes
Bibliogr.: 74 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
chiefly proactive CSR
chiefly reactive CSR
brand identification
social communication
classifier
Scopus
scopus
TTÜ department
Dahrouj, R., Itani, O. S., Hollebeek, L. D., Eslami, H., Kassar, A-N. Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication // Journal of retailing and consumer services (2025) vol. 84, art. 104230.