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journal article EST / journal article ENG

Brand love and customer brand engagement for masstige : a cross-cultural perspectiveShahid, Shadma; Husain, Rehan; Islam, Jamid Ul; Hollebeek, Linda DesireeJournal of Product & Brand Management2025 / 17 p https://doi.org/10.1108/JPBM-07-2024-5370

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Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communicationDahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda Desiree; Eslami, Hossein; Kassar, Abdul-NasserJournal of retailing and consumer services2025 / art. 104230 https://doi.org/10.1016/j.jretconser.2025.104230

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Number of records 2, displaying 1 - 2

1. brand identification
2. brand community identification
3. brand origin identification
4. brand
5. brand attachment
6. brand avoidance
7. brand betrayal
8. Brand commitment
9. brand competence
10. Brand engagement
11. brand equity
12. brand evangelism
13. brand experience
14. brand identity
15. brand inauthenticity
16. brand love
17. brand loyalty
18. brand prestige
19. brand relationship quality
20. Brand trust
21. brand warmth
22. cocreated brand value
23. consumer brand engagement
24. consumer-brand relationship
25. customer brand engagement
26. customer-based brand equity
27. Human-brand based marketing
28. intra brand competition
29. knowledge of brand origins
30. memorable brand experience
31. virtual brand community
32. automatic identification system (AIS)
33. change point identification
34. closed-loop identification
35. critical area identification
36. critical path identification
37. defect identification
38. digital identification
39. electronic identification
40. eyewitness identification
41. identification
42. identification cards
43. identification of military objects
44. identification of unbalance voltage source
45. identification of voltage unbalance sources
46. identification patterns
47. identification problems
48. identification via heteroskedasticity
49. language identification
50. message identification
51. metaverse identification
52. model identification
53. mould identification
54. nonlinear model identification
55. parameter identification
56. path identification
57. phase identification
58. radio frequency identification
59. root identification
60. seismic signal identification
61. self-identification
62. speaker identification
63. species identification
64. structural identification
65. sustem identification
66. system identification
67. taxonomical identification
68. thermal behavior identification
69. threat identification
70. vehicle identification
71. yeast identification

1. Brand, Dirk
2. Brand, Ruth

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