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journal article
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
Hollebeek, Linda Desiree
;
Macky, Keith
Journal of interactive marketing
2019
/
p. 27−41
https://doi.org/10.1016/j.intmar.2018.07.003
journal article
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keyword
33
1.
brand equity
2.
customer-based brand equity
3.
efficiency and equity of education
4.
equity
5.
equity markets
6.
housing equity withdrawal
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
Brand engagement
15.
brand evangelism
16.
brand experience
17.
brand identity
18.
brand inauthenticity
19.
brand love
20.
brand loyalty
21.
brand origin identification
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
consumer brand engagement
27.
consumer-brand relationship
28.
customer brand engagement
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
author
1
1.
Brand, Ruth
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