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The effect of customers' brand experience on brand evangelism : The case of luxury hotels (title)
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journal article
The effect of customers' brand experience on brand evangelism : The case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda Desiree
;
Das, Manish
;
Sigurdsson, Valdimar
Tourism management perspectives
2023
/
art. 101092
https://doi.org/10.1016/j.tmp.2023.101092
journal article
Number of records 1, displaying
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keyword
33
1.
brand evangelism
2.
brand experience
3.
memorable brand experience
4.
luxury hotels
5.
brand
6.
brand attachment
7.
brand avoidance
8.
brand betrayal
9.
Brand commitment
10.
brand community identification
11.
brand competence
12.
Brand engagement
13.
brand equity
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand management
20.
brand origin identification
21.
brand prestige
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
consumer brand engagement
27.
consumer-brand relationship
28.
customer brand engagement
29.
customer-based brand equity
30.
Human-brand based marketing
31.
intra brand competition
32.
knowledge of brand origins
33.
virtual brand community
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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