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journal article
The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Ittefaq, Huma
;
Akhtar, Naeem
;
Siddiqi, Umar Iqbal
;
Islam, Tahir
;
Kuzior, Aleksandra
Journal of retailing and consumer services
2024
/
art. 103597
https://doi.org/10.1016/j.jretconser.2023.103597
journal article
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keyword
37
1.
brand avoidance
2.
advertising avoidance
3.
avoidance
4.
carbon avoidance
5.
carrier sense multiple access/collision avoidance (CSMA/CA)
6.
collision avoidance
7.
collisions avoidance
8.
interference avoidance
9.
tax avoidance
10.
brand
11.
brand attachment
12.
brand betrayal
13.
Brand commitment
14.
brand community identification
15.
brand competence
16.
Brand engagement
17.
brand equity
18.
brand evangelism
19.
brand experience
20.
brand identity
21.
brand inauthenticity
22.
brand love
23.
brand loyalty
24.
brand origin identification
25.
brand relationship quality
26.
Brand trust
27.
brand warmth
28.
cocreated brand value
29.
consumer brand engagement
30.
consumer-brand relationship
31.
customer brand engagement
32.
customer-based brand equity
33.
Human-brand based marketing
34.
intra brand competition
35.
knowledge of brand origins
36.
memorable brand experience
37.
virtual brand community
author
1
1.
Brand, Ruth
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