Searching - TalTech Research Portal

Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance (title)

—

—

—

—

Add criteria Advanced search filter

Clear

types of item

book ..

journal article ..

newspaper article ..

book article ..

dissertation ..

Open Access ..

Scientific publications ..

year

year of publication

Loading..

Loading..

TalTech department

Loading..

Loading..

Loading..

name of the person

Loading..

Loading..

Clear

export all inquiry results (1)
Save TXT fail

print
Open for editing with marked entries my bookmarks

display

sort
1

journal article EST / journal article ENG

Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performanceWeiger, Welf H.; Giertz, Johann N.; Hammerschmidt, Maik; Hollebeek, Linda DesireeJournal of Business Research2025 / art. 115280 https://doi.org/10.1016/j.jbusres.2025.115280 Article at Scopus

journal article EST / journal article ENG

Number of records 1, displaying 1 - 1