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Brand trust (keyword)
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journal article EST
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journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
34
1.
Brand trust
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
Brand engagement
9.
brand equity
10.
brand evangelism
11.
brand experience
12.
brand identity
13.
brand inauthenticity
14.
brand love
15.
brand loyalty
16.
brand origin identification
17.
brand relationship quality
18.
cocreated brand value
19.
consumer brand engagement
20.
consumer-brand relationship
21.
customer brand engagement
22.
customer-based brand equity
23.
Human-brand based marketing
24.
intra brand competition
25.
knowledge of brand origins
26.
memorable brand experience
27.
virtual brand community
28.
customer trust
29.
platform of trust
30.
store trust
31.
trust
32.
trust in ivoting
33.
trust in technology
34.
trust management
author
1
1.
Brand, Ruth
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