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journal article EST
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journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
45
1.
Brand trust
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
brand competence
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand management
19.
brand origin identification
20.
brand prestige
21.
brand relationship quality
22.
brand warmth
23.
cocreated brand value
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
customer trust
34.
empirical trust research
35.
human-computer trust
36.
measuring trust in (HCI)
37.
platform of trust
38.
store trust
39.
trust
40.
Trust in Elections
41.
trust in HCI
42.
trust in ivoting
43.
trust in technology
44.
trust management
45.
trust models in technology
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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