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Using machine learning to improve brand management in an online environmentIankovets, T.; Järvis, Marina; Fomin, O.; Chernobrovkina, S.; Shvets, S.International review of management and marketing2025 / p. 118-125 https://doi.org/10.32479/irmm.20649

journal article EST / journal article ENG

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1. brand management
2. brand
3. brand attachment
4. brand avoidance
5. brand betrayal
6. Brand commitment
7. brand community identification
8. brand competence
9. Brand engagement
10. brand equity
11. brand evangelism
12. brand experience
13. brand identification
14. brand identity
15. brand inauthenticity
16. brand love
17. brand loyalty
18. brand origin identification
19. brand prestige
20. brand relationship quality
21. Brand trust
22. brand warmth
23. cocreated brand value
24. consumer brand engagement
25. consumer-brand relationship
26. customer brand engagement
27. customer-based brand equity
28. Human-brand based marketing
29. intra brand competition
30. knowledge of brand origins
31. memorable brand experience
32. virtual brand community
33. active distribution network management
34. adaptive management
35. advanced thermal management
36. AI-based worker management
37. airport terminal capacity management
38. algorithmic management
39. architecture, engineering, construction, and facilities management (AEC/FM)
40. asset management
41. aviation management
42. Battery management system
43. battery management systems
44. bottom-up process management
45. bridge management
46. bridge management system
47. building design management
48. building lifecycle management
49. Business and management
50. business continuity management
51. business intelligence management
52. business process management
53. career management
54. case management
55. cell management system
56. change management
57. clinical management
58. coastal management
59. coastal zone management
60. cognitive situation management
61. computer network management
62. configuration management
63. conflict management
64. Consent management
65. construction data management
66. construction management
67. construction management education
68. consumer-oriented demand side management
69. cost management
70. cost-efficient management
71. creativity management
72. crisis management
73. crisis management framework
74. crisis management practices
75. critical infrastructure management
76. critique of management education
77. cross-cultural management
78. cross-layered fault management
79. customer relationship management (CRM)
80. cutback management
81. Cyber crisis management
82. data management
83. data quality management
84. database management system
85. database management system (DBMS)
86. database management systems
87. demand & supply chain management
88. demand side management
89. demand side management (DSM)
90. demand-side management
91. design and implementation of Performance Management Systems
92. design management
93. design management concept
94. design management problems
95. design management training
96. destination management
97. digital identity management
98. disaster management
99. disaster management education
100. distributed management
101. document management system
102. document management systems
103. dynamic resource management
104. earnings management
105. Eco-Management and Audit Scheme (EMAS)
106. Economic Management
107. ecosystem-based management
108. eID management
109. Electronic Document and Records Management Systems (EDRMS)
110. electronic pacaging thermal management
111. Electronic packaging thermal management
112. Electronic record management system
113. emergency management
114. energy management
115. energy management
116. Energy Management in Microgrid
117. energy management strategies (EMS)
118. energy management system
119. energy management system (EMS)
120. energy system management
121. energy-management system
122. enterprise architecture management
123. Enterprise Resource Management (ERP)
124. enterprise risk management
125. environmental management
126. environmental management initiative
127. environmental management system
128. error management
129. EU digital management
130. extensive management
131. Facility Management
132. fault management
133. financial management
134. financial management reforms
135. fiscal stress management
136. flexibility management
137. flood risk management
138. GMA (governmental management accounting)
139. grazing management
140. green supply chain management
141. grid management
142. groundwater management
143. health and safety management
144. health management
145. HEI management
146. heritage management
147. high reliability management
148. home energy management
149. home energy management system
150. home energy management systems
151. human resource management
152. ice management
153. identity management
154. impression management
155. incident management training
156. inclusiv knowledge management
157. information management
158. innovation management
159. integrated hospital waste management
160. integrated manufacturing management systems
161. integrated solid waste management
162. integrated waste management model
163. integrated waste management system
164. integrity management
165. interference management
166. inventory management
167. IT management
168. IT security management
169. joint recovery management
170. knowledge management
171. knowledge management (KM)
172. knowledge management in production
173. Knowledge management system
174. knowledge management systems (KMS)
175. knowledge risk management
176. knowledge risk management (KRM)
177. knowledge risk management in banking
178. knowledge risk management in construction
179. knowledge risk management in SMEs
180. knowledge-management
181. knowlegde management
182. laboratory inforation management system (LIMS)
183. laboratory information management system (LIMS)
184. laboratory information management systems
185. land use and management
186. lean design management
187. learning management
188. learning management system
189. learning management systems
190. library management
191. lifecycle management
192. life-cycle management
193. lifetime management
194. LIMS (laboratory information management systems)
195. load management
196. Logistics and supply chain management
197. logistics management
198. maintenance and management
199. management
200. management 4.0
201. management accounting
202. management change
203. management consultants
204. management consulting
205. management control systems
206. management cost-efficiency
207. management development
208. management fashion
209. management guidelines
210. management idea
211. management in private
212. management innovation
213. management knowledge
214. management mechanisms
215. management of capital city region
216. management of large rivers
217. management of sexual dysfunction
218. management of SME's growth
219. management of the capital city
220. management of the EU
221. management phenomena
222. management plan accuracy
223. management practices
224. management practices and leadership skills
225. management report
226. management responsibilities
227. management responsibilities in safety and health
228. management strategies
229. management strategy
230. management technological and organizational capabilities
231. management theories
232. management training
233. marine management
234. maritime fleet management
235. maritime innovation management
236. maritime port management
237. Master Data Management
238. mediatized conflict management
239. memory management
240. metadata management
241. metadata management solutions
242. methodological recommendations for drawing up a management report
243. mine tire management
244. mining waste management
245. moisture management
246. multi-modal logistics management
247. multi-project management
248. municipal solid waste management
249. municipal waste management
250. Natural Resource Management
251. navigation risk management course
252. New Public Management
253. new public management (NPM)
254. occupational health and safety management
255. occupational health and safety management system
256. offer management system
257. operation management
258. optimal energy management
259. organizational learning rate dependence on management
260. pan-European river management impacts
261. paperless management
262. participatory management
263. performance management
264. performance management history
265. performance management system
266. performance management systems
267. Performance Management Systems (PMS)
268. personal knowledge management
269. personalized energy management systems (PEMS)
270. personnel management
271. phosphorus management
272. physical asset management
273. policy management
274. pollution management
275. Port Management
276. power management
277. power system management
278. proactive contractual management
279. proactive risk management
280. process management
281. Product Data Management (PDM)
282. product life cycle management
283. Product Lifecycle Management
284. product lifecycle management (PLM)
285. product variant management
286. program management
287. Project construction management
288. project management
289. project management office (PMO)
290. project portfolio management
291. project risk management
292. public management
293. public management reform
294. public management reforms
295. public satisfaction with situation management
296. public sector management
297. quality management
298. quality of management
299. radio resource management
300. radio resource management (RRM)
301. Radio Resource Management(RRM)
302. radio spectrum management
303. reactive power management
304. reactive risk management
305. reconstruction management
306. record management
307. records management
308. Recovery Management
309. regional management
310. residential energy management
311. resilience management
312. resource management
313. responsible knowledge management
314. responsible management education
315. risk management
316. risk management culture
317. risk management in public organizations
318. risk management model
319. risk-based management
320. river basin management
321. river basin management plans
322. road management
323. road performance management
324. safety and health management
325. safety management
326. safety management system
327. schools of thought (in management)
328. screen time management
329. SDN-based IoT management frameworks
330. security management
331. security risk management
332. self-management
333. self‐management
334. service-oriented business process management
335. short-term energy management
336. situational management
337. small business management
338. smart energy management system (SEMS)
339. smart waste management system
340. SOC management
341. software project management
342. space traffic management
343. storage management
344. Storm Water Management Model (SWMM5)
345. stormwater management
346. strategic human resource management
347. strategic management
348. strategic renewal and corporate turnaround management
349. success of performance management systems (PMS)
350. supply chain management
351. supply chain risk management
352. sustainable energy management
353. sustainable development management
354. Sustainable management
355. sustainable retail management
356. sustainable supply chain management
357. Sustainable supply chains management
358. sustainalble supply chain management
359. Zimbabwe agro-pastoral management model
360. teaching supply chain management
361. team management
362. teamwork management
363. technology management
364. telecommunication network management
365. thermal management
366. thermal management (packaging)
367. thermal management system
368. time management
369. total quality management
370. tourism and restaurant management
371. tourism management
372. trust management
373. uncertainties management
374. uncertainty management
375. university management
376. urban land management
377. urban stormwater management
378. waste management
379. waste management strategy
380. water management
381. waterway safety management
382. Wisdom management (WM)
383. visual management
384. workflow management system

1. Brand, Dirk
2. Brand, Ruth

brand management (keyword)

types of item

keyword 384

author 2

subject term 2