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Using machine learning to improve brand management in an online environmentIankovets, T.; Järvis, Marina; Fomin, O.; Chernobrovkina, S.; Shvets, S.International review of management and marketing2025 / p. 118-125 : ill https://doi.org/10.32479/irmm.20649 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG

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1. brand management
2. brand
3. brand attachment
4. brand avoidance
5. brand betrayal
6. Brand commitment
7. brand community identification
8. brand competence
9. Brand engagement
10. brand equity
11. brand evangelism
12. brand experience
13. brand identification
14. brand identity
15. brand inauthenticity
16. brand love
17. brand loyalty
18. brand origin identification
19. brand prestige
20. brand relationship quality
21. Brand trust
22. brand warmth
23. cocreated brand value
24. consumer brand engagement
25. consumer-brand relationship
26. customer brand engagement
27. customer-based brand equity
28. human-brand based marketing
29. intra brand competition
30. knowledge of brand origins
31. memorable brand experience
32. virtual brand community
33. active distribution network management
34. adaptive management
35. advanced thermal management
36. AI-based worker management
37. airport terminal capacity management
38. algorithmic management
39. architecture, engineering, construction, and facilities management (AEC/FM)
40. asset management
41. aviation management
42. Battery management system
43. battery management systems
44. bottom-up process management
45. bridge management
46. bridge management system
47. building design management
48. building energy management systems
49. building lifecycle management
50. Business and management
51. business continuity management
52. business intelligence management
53. business process management
54. career management
55. case management
56. cell management system
57. change management
58. clinical management
59. coastal management
60. coastal zone management
61. cognitive situation management
62. computer network management
63. condensation management
64. configuration management
65. conflict management
66. Consent management
67. construction data management
68. construction management
69. construction management education
70. consumer-oriented demand side management
71. cost management
72. cost-efficient management
73. creativity management
74. crisis management
75. crisis management framework
76. crisis management practices
77. critical infrastructure management
78. critique of management education
79. cross-cultural management
80. cross-layered fault management
81. customer relationship management (CRM)
82. cutback management
83. Cyber crisis management
84. cyber risk management in shipping
85. data management
86. data quality management
87. database management system
88. database management system (DBMS)
89. database management systems
90. demand & supply chain management
91. demand side management
92. demand side management (DSM)
93. demand-side management
94. design and implementation of Performance Management Systems
95. design management
96. design management concept
97. design management problems
98. design management training
99. destination management
100. digital identity management
101. disaster management
102. disaster management education
103. distributed management
104. document management system
105. document management systems
106. dynamic resource management
107. earnings management
108. Eco-Management and Audit Scheme (EMAS)
109. Economic Management
110. ecosystem-based management
111. eID management
112. Electronic Document and Records Management Systems (EDRMS)
113. electronic pacaging thermal management
114. Electronic packaging thermal management
115. Electronic record management system
116. emergency management
117. energy management
118. energy management
119. Energy Management in Microgrid
120. energy management strategies (EMS)
121. energy management system
122. energy management system (EMS)
123. energy management systems
124. energy system management
125. energy-management system
126. enterprise architecture management
127. Enterprise Resource Management (ERP)
128. enterprise risk management
129. environmental management
130. environmental management initiative
131. environmental management system
132. error management
133. EU digital management
134. extensive management
135. Facility Management
136. fault management
137. financial management
138. financial management reforms
139. fiscal stress management
140. flexibility management
141. flood risk management
142. GMA (governmental management accounting)
143. grazing management
144. green supply chain management
145. grid management
146. groundwater management
147. health and safety management
148. health management
149. HEI management
150. heritage management
151. high reliability management
152. home energy management
153. home energy management system
154. home energy management systems
155. human resource management
156. ice management
157. identity management
158. impression management
159. incident management training
160. inclusiv knowledge management
161. information management
162. innovation management
163. integrated hospital waste management
164. integrated manufacturing management systems
165. integrated solid waste management
166. integrated waste management model
167. integrated waste management system
168. integrity management
169. interference management
170. inventory management
171. IT management
172. IT security management
173. joint recovery management
174. knowledge management
175. knowledge management (KM)
176. knowledge management in production
177. Knowledge management system
178. knowledge management systems (KMS)
179. knowledge risk management
180. knowledge risk management (KRM)
181. knowledge risk management in banking
182. knowledge risk management in construction
183. knowledge risk management in SMEs
184. knowledge-management
185. knowlegde management
186. laboratory inforation management system (LIMS)
187. laboratory information management system (LIMS)
188. laboratory information management systems
189. land use and management
190. lean design management
191. learning management
192. learning management system
193. learning management systems
194. library management
195. lifecycle management
196. life-cycle management
197. lifetime management
198. LIMS (laboratory information management systems)
199. load management
200. Logistics and supply chain management
201. logistics management
202. maintenance and management
203. management
204. management 4.0
205. management accounting
206. management change
207. management consultants
208. management consulting
209. management control systems
210. management cost-efficiency
211. management development
212. management fashion
213. management guidelines
214. management idea
215. management in private
216. management innovation
217. management knowledge
218. management mechanisms
219. management of capital city region
220. management of diseases and pests
221. management of large rivers
222. management of sexual dysfunction
223. management of SME's growth
224. management of the capital city
225. management of the EU
226. management phenomena
227. management plan accuracy
228. management practices
229. management practices and leadership skills
230. management report
231. management responsibilities
232. management responsibilities in safety and health
233. management strategies
234. management strategy
235. management technological and organizational capabilities
236. management theories
237. management training
238. marine management
239. maritime fleet management
240. maritime innovation management
241. maritime port management
242. Master Data Management
243. mediatized conflict management
244. memory management
245. metadata management
246. metadata management solutions
247. methodological recommendations for drawing up a management report
248. mine tire management
249. mining waste management
250. moisture management
251. multi-modal logistics management
252. multi-project management
253. municipal solid waste management
254. municipal waste management
255. Natural Resource Management
256. navigation risk management course
257. New Public Management
258. new public management (NPM)
259. occupational health and safety management
260. occupational health and safety management system
261. offer management system
262. operation management
263. optimal energy management
264. organizational learning rate dependence on management
265. Overpressure Management
266. pan-European river management impacts
267. paperless management
268. participatory management
269. people management
270. performance management
271. performance management history
272. performance management system
273. performance management systems
274. Performance Management Systems (PMS)
275. personal knowledge management
276. personalized energy management systems (PEMS)
277. personnel management
278. phosphorus management
279. physical asset management
280. policy management
281. pollution management
282. Port Management
283. power management
284. power system management
285. proactive contractual management
286. proactive risk management
287. process management
288. Product Data Management (PDM)
289. product life cycle management
290. Product Lifecycle Management
291. product lifecycle management (PLM)
292. product variant management
293. program management
294. Project construction management
295. project management
296. project management office (PMO)
297. project portfolio management
298. project risk management
299. public management
300. public management reform
301. public management reforms
302. public satisfaction with situation management
303. public sector management
304. quality management
305. quality of management
306. radio resource management
307. radio resource management (RRM)
308. Radio Resource Management(RRM)
309. radio spectrum management
310. reactive power management
311. reactive risk management
312. reconstruction management
313. record management
314. records management
315. Recovery Management
316. regional management
317. remote management
318. residential energy management
319. resilience management
320. resource management
321. responsible knowledge management
322. responsible management education
323. risk management
324. risk management culture
325. risk management in public organizations
326. risk management model
327. risk-based management
328. river basin management
329. river basin management plans
330. road management
331. road performance management
332. safety and health management
333. safety management
334. safety management system
335. schools of thought (in management)
336. screen time management
337. SDN-based IoT management frameworks
338. security management
339. security risk management
340. self-management
341. self‐management
342. service life management
343. service-oriented business process management
344. short-term energy management
345. situational management
346. small business management
347. smart energy management system (SEMS)
348. smart waste management system
349. SOC management
350. software project management
351. space traffic management
352. storage management
353. Storm Water Management Model (SWMM5)
354. stormwater management
355. strategic human resource management
356. strategic management
357. strategic renewal and corporate turnaround management
358. success of performance management systems (PMS)
359. supply chain management
360. supply chain risk management
361. sustainable energy management
362. sustainable development management
363. Sustainable management
364. sustainable retail management
365. sustainable supply chain management
366. Sustainable supply chains management
367. sustainalble supply chain management
368. Zimbabwe agro-pastoral management model
369. teaching supply chain management
370. team management
371. teamwork management
372. technology management
373. telecommunication network management
374. thermal management
375. thermal management (packaging)
376. thermal management system
377. time management
378. top management team diversity
379. total quality management
380. tourism and restaurant management
381. tourism management
382. transition management
383. trust management
384. uncertainties management
385. uncertainty management
386. university management
387. urban land management
388. urban stormwater management
389. waste management
390. waste management strategy
391. water management
392. waterway safety management
393. Wisdom management (WM)
394. visual management
395. workflow management system

1. Brand, Dirk
2. Brand, Ruth

brand management (keyword)

types of item

keyword 395

author 2

subject term 2