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Hollebeek, Linda Desiree (author)

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101

journal article

Unravelling the customer journey: A conceptual framework and research agendaMele, Cristina; Hollebeek, Linda Desiree; Di Bernardo, Irene; Russo Spena, TizianaTechnological forecasting and social change2025 / art. 123916 https://doi.org/10.1016/j.techfore.2024.123916

journal article
102

journal article

Using augmented reality to strengthen consumer/brand relationships: The case of luxury brandsArya, Vikas; Sethi, Deepa; Hollebeek, Linda DesireeJournal of Consumer Behaviour2024 / 17 p https://doi.org/10.1002/cb.2419

journal article
103

journal article EST / journal article ENG

Using machine learning to develop customer insights from user-generated contentMustak, Mekhail; Hallikainen, Heli; Laukkanen, Tommi; Ple, Loïc; Hollebeek, Linda Desiree; Aleem, MajidJournal of retailing and consumer services2024 / art. 104034, 14 p. : ill https://doi.org/10.1016/j.jretconser.2024.104034 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG
104

journal article EST / journal article ENG

Value co-creation: a metatheory unifying framework and fundamental propositionsSaha, Victor; Hollebeek, Linda Desiree; Venkatesh, Mani; Goyal, Praveen; Clark, MoiraMarketing Intelligence & Planning2025 / p. 574-603 https://doi.org/10.1108/MIP-03-2024-0163 Article at Scopus

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105

journal article EST / journal article ENG

When gamification backfires : the impact of perceived justice on online community contributionsLeclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; Kullak, Aureliane; Hollebeek, Linda DesireeJournal of Marketing Management2020 / p. 550-577 https://doi.org/10.1080/0267257X.2020.1736604 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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106

journal article

Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communicationDahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda Desiree; Eslami, Hossein; Kassar, Abdul-NasserJournal of retailing and consumer services2025 / art. 104230 https://doi.org/10.1016/j.jretconser.2025.104230

journal article
107

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Why switch? The role of customer variety-seeking and engagement in driving service switching intentionMenidjel, Choukri; Hollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, ValdimarJournal of services marketing2023 / p. 592-605 https://doi.org/10.1108/JSM-04-2022-0122 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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108

journal article EST / journal article ENG

Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement valueHussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda Desiree; Schultz, Carsten D.; Ting, Ding Hooi; Wilson, BradleyJournal of services marketing2022 / p. 398–415 : ill https://doi.org/10.1108/JSM-05-2020-0164 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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109

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Virtual reality through the customer journey : framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Andreassen, Tor W.; Sigurdsson, Valdimar; Smith, Dale L.G.Journal of retailing and consumer services2020 / art. 102056 https://doi.org/10.1016/j.jretconser.2020.102056 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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110

book article

Visitors' destination brand engagement's effect on co-creation : an empirical studyRather, Raouf Ahmad; Hollebeek, Linda Desiree; Smith, Dale L.G.; Kukk, Jana; Ghasemi-Marzbali, AliThe Routledge Companion to Corporate Branding2022 / 17 p https://doi.org/10.4324/9781003035749

book article

Number of records 110, displaying 101 - 110

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1. Hollebeek, Linda Desiree
2. Hollebeek, Linda
3. Hollebeek, Linda D.
4. Heinsaar, Linda
5. Hints, Linda
6. Kilvits, Linda 1905-1999
7. Randma, Linda
8. Reha, Linda
9. Reisenbuk, Linda
10. Sutt, Linda
11. Vambola, Linda 1925-2024

1. Hollebeek, Linda Desiree
2. Hints, Linda, 1940-
3. Madalik, Linda
4. Paluteder, Linda Luise
5. Sakala, Linda
6. Sutt, Linda

1. Linda, kaubanduse osaühisus
2. Linda, laevaselts

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