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journal article EST
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journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
38
1.
Brand commitment
2.
Affective/calculative commitment
3.
commitment
4.
commitment scheme
5.
commitment theory
6.
commitment to change
7.
homomorphic commitment
8.
initial commitment
9.
team commitment
10.
unit commitment
11.
brand
12.
brand attachment
13.
brand avoidance
14.
brand betrayal
15.
brand community identification
16.
brand competence
17.
Brand engagement
18.
brand equity
19.
brand evangelism
20.
brand experience
21.
brand identity
22.
brand inauthenticity
23.
brand love
24.
brand loyalty
25.
brand origin identification
26.
brand relationship quality
27.
Brand trust
28.
brand warmth
29.
cocreated brand value
30.
consumer brand engagement
31.
consumer-brand relationship
32.
customer brand engagement
33.
customer-based brand equity
34.
Human-brand based marketing
35.
intra brand competition
36.
knowledge of brand origins
37.
memorable brand experience
38.
virtual brand community
author
1
1.
Brand, Ruth
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