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Handbook of Research on Customer Loyalty (source)
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book article
Role of AI in enhancing customer engagement, loyalty and loyalty programme performance
Menidjel, Choukri
;
Hollebeek, Linda Desiree
;
Leppiman, Anu
;
Riivits-Arkonsuo, Iivi
Handbook of Research on Customer Loyalty
2022
/
p. 316-331
https://doi.org/10.4337/9781800371637.00032
book article
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keyword
39
1.
customer loyalty
2.
customer loyalty intent
3.
behavioural loyalty
4.
brand loyalty
5.
loyalty
6.
loyalty programs
7.
bank-customer relationships
8.
customer activity cycle
9.
customer advocacy
10.
customer brand engagement
11.
customer cocreation
12.
customer compatibility level
13.
customer empowerment
14.
customer engagement
15.
customer engagement (behavior)
16.
customer engagement (CE)
17.
customer engagement marketing
18.
customer engagement scale
19.
customer engagement value
20.
customer experience
21.
Customer experience (CX)
22.
customer insights
23.
customer installation
24.
customer journey
25.
customer journey (CJ)
26.
customer knowledge sharing
27.
customer learning
28.
customer relationship management (CRM)
29.
customer satisfaction
30.
customer service quality
31.
customer survey
32.
customer trust
33.
customer value
34.
customer values
35.
customer-based brand equity
36.
perceived customer value theory
37.
student-customer orientation
38.
handbook
39.
MIL-HDBK-217F handbook
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