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Journal of Product & Brand Management (source)
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journal article EST
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journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
17 p
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
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journal article ENG
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keyword
38
1.
Product Data Management (PDM)
2.
product life cycle management
3.
Product Lifecycle Management
4.
product lifecycle management (PLM)
5.
product variant management
6.
brand
7.
brand attachment
8.
brand avoidance
9.
brand betrayal
10.
Brand commitment
11.
brand community identification
12.
brand competence
13.
Brand engagement
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand prestige
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
consumer brand engagement
29.
consumer-brand relationship
30.
customer brand engagement
31.
customer-based brand equity
32.
Human-brand based marketing
33.
intra brand competition
34.
knowledge of brand origins
35.
memorable brand experience
36.
virtual brand community
37.
AMP-activated protein kinase (AMPK)
38.
slamming loads & responses
author
2
1.
Brand, Dirk
2.
Brand, Ruth
subject term
2
1.
Baltic Monitoring & Forecasting Centre (BAL-MFC)
2.
Ernst & Young Baltic AS
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