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journal article EST / journal article ENG

Brand love and customer brand engagement for masstige : a cross-cultural perspectiveShahid, Shadma; Husain, Rehan; Islam, Jamid Ul; Hollebeek, Linda DesireeJournal of Product & Brand Management2025 / 17 p https://doi.org/10.1108/JPBM-07-2024-5370

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Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communicationDahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda Desiree; Eslami, Hossein; Kassar, Abdul-NasserJournal of retailing and consumer services2025 / art. 104230 https://doi.org/10.1016/j.jretconser.2025.104230

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Number of records 2, displaying 1 - 2

1. brand identification
2. brand community identification
3. brand origin identification
4. brand
5. brand attachment
6. brand avoidance
7. brand betrayal
8. Brand commitment
9. brand competence
10. Brand engagement
11. brand equity
12. brand evangelism
13. brand experience
14. brand identity
15. brand inauthenticity
16. brand love
17. brand loyalty
18. brand prestige
19. brand relationship quality
20. Brand trust
21. brand warmth
22. cocreated brand value
23. consumer brand engagement
24. consumer-brand relationship
25. customer brand engagement
26. customer-based brand equity
27. Human-brand based marketing
28. intra brand competition
29. knowledge of brand origins
30. memorable brand experience
31. virtual brand community
32. Automatic identification system
33. automatic identification system (AIS)
34. Autonomous Identification System (AIS)
35. change point identification
36. closed-loop identification
37. critical area identification
38. critical path identification
39. defect identification
40. digital identification
41. electronic identification
42. eyewitness identification
43. identification
44. identification cards
45. identification of military objects
46. identification of unbalance voltage source
47. identification of voltage unbalance sources
48. identification patterns
49. identification problems
50. identification via heteroskedasticity
51. language identification
52. message identification
53. metaverse identification
54. model identification
55. mould identification
56. nonlinear model identification
57. parameter identification
58. path identification
59. patient identification techniques
60. phase identification
61. radio frequency identification
62. root identification
63. Satellite Autonomous Identification System (SAIS)
64. seismic signal identification
65. self-identification
66. speaker identification
67. species identification
68. structural identification
69. sustem identification
70. system identification
71. taxonomical identification
72. thermal behavior identification
73. threat identification
74. vehicle identification
75. yeast identification

1. Brand, Dirk
2. Brand, Ruth

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