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memorable brand experience (keyword)
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journal article
Antecedents of online word-of-mouth and memorable experience concept
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 1-14 : ill
journal article
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keyword
55
1.
memorable brand experience
2.
brand experience
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand origin identification
19.
brand prestige
20.
brand relationship quality
21.
Brand trust
22.
brand warmth
23.
cocreated brand value
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
virtual brand community
32.
consumer experience
33.
customer experience
34.
Customer experience (CX)
35.
experience
36.
experience economy
37.
experience marketing
38.
experience pyramid
39.
experience pyramid model
40.
gamification experience
41.
human experience
42.
Husserl and dialogical reconstruction of experience
43.
learning experience
44.
meaningful experience
45.
patient experience
46.
Peirce and dialogical reconstruction of experience
47.
perceived future experience
48.
place experience
49.
planners’ experience
50.
stakeholder experience
51.
sublime experience
52.
teaching experience
53.
user experience
54.
user interface and experience design
55.
value-in-experience
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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