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book article
Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
book article
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keyword
98
1.
consumer-brand relationship
2.
brand relationship quality
3.
consumer brand engagement
4.
brand
5.
brand attachment
6.
brand avoidance
7.
brand betrayal
8.
Brand commitment
9.
brand community identification
10.
brand competence
11.
Brand engagement
12.
brand equity
13.
brand evangelism
14.
brand experience
15.
brand identification
16.
brand identity
17.
brand inauthenticity
18.
brand love
19.
brand loyalty
20.
brand management
21.
brand origin identification
22.
brand prestige
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
customer brand engagement
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
British relationship with Europe
34.
client-vendor relationship
35.
client-vendor relationship in software development
36.
customer relationship management (CRM)
37.
human-landscape relationship
38.
pollen–plant relationship
39.
Pollen–plant richness relationship
40.
relationship
41.
relationship between national law and EU law
42.
Relationship hijacking
43.
relationship marketing
44.
relationship orientation
45.
relationship performance
46.
relationship proneness
47.
relationship quality
48.
relationship satisfaction
49.
relationship with central government
50.
species–area relationship
51.
species-area relationship (SAR)
52.
Structure-property relationship
53.
consumer
54.
Consumer prices
55.
Consumer age
56.
consumer animosity
57.
Consumer attitude
58.
Consumer attitudes
59.
consumer behavior
60.
consumer behaviour
61.
consumer centred legal drafting
62.
consumer choice
63.
consumer citizenship
64.
Consumer comfort
65.
consumer credit
66.
Consumer Culture Theory
67.
consumer decision-making
68.
consumer demand
69.
consumer digital cocreated value
70.
consumer electronics
71.
consumer engagement
72.
consumer engagement (CE)
73.
consumer ethnocentrism
74.
consumer expectations
75.
consumer experience
76.
consumer inertia
77.
consumer insolvency
78.
consumer intentions
79.
consumer journey
80.
consumer load
81.
consumer load patterns
82.
consumer loans
83.
consumer online behavior
84.
Consumer perception
85.
consumer power system
86.
consumer preference
87.
consumer preference study
88.
consumer protection
89.
Consumer study
90.
consumer switching behavior
91.
consumer-oriented demand side management
92.
consumer-perceived power
93.
Consumer-perceived value (CPV)
94.
direct-to-consumer genetic tests
95.
online consumer reviews
96.
postconsumer textile waste
97.
post-consumer textile wastes
98.
price indices (consumer, producer, construction, import and export price indices)
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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