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book article
Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
book article
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keyword
96
1.
consumer-brand relationship
2.
brand relationship quality
3.
consumer brand engagement
4.
brand
5.
brand attachment
6.
brand avoidance
7.
brand betrayal
8.
Brand commitment
9.
brand community identification
10.
brand competence
11.
Brand engagement
12.
brand equity
13.
brand evangelism
14.
brand experience
15.
brand identification
16.
brand identity
17.
brand inauthenticity
18.
brand love
19.
brand loyalty
20.
brand origin identification
21.
brand prestige
22.
Brand trust
23.
brand warmth
24.
cocreated brand value
25.
customer brand engagement
26.
customer-based brand equity
27.
Human-brand based marketing
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
32.
British relationship with Europe
33.
client-vendor relationship
34.
client-vendor relationship in software development
35.
customer relationship management (CRM)
36.
human-landscape relationship
37.
pollen–plant relationship
38.
Pollen–plant richness relationship
39.
relationship
40.
relationship between national law and EU law
41.
Relationship hijacking
42.
relationship marketing
43.
relationship orientation
44.
relationship performance
45.
relationship proneness
46.
relationship quality
47.
relationship satisfaction
48.
relationship with central government
49.
species–area relationship
50.
species-area relationship (SAR)
51.
Structure-property relationship
52.
consumer
53.
Consumer prices
54.
Consumer age
55.
Consumer attitude
56.
Consumer attitudes
57.
consumer behavior
58.
consumer behaviour
59.
consumer centred legal drafting
60.
consumer choice
61.
consumer citizenship
62.
Consumer comfort
63.
consumer credit
64.
Consumer Culture Theory
65.
consumer decision-making
66.
consumer demand
67.
consumer digital cocreated value
68.
consumer electronics
69.
consumer engagement
70.
consumer engagement (CE)
71.
consumer ethnocentrism
72.
consumer expectations
73.
consumer experience
74.
consumer inertia
75.
consumer insolvency
76.
consumer intentions
77.
consumer journey
78.
consumer load
79.
consumer load patterns
80.
consumer loans
81.
consumer online behavior
82.
Consumer perception
83.
consumer power system
84.
consumer preference
85.
consumer preference study
86.
consumer protection
87.
Consumer study
88.
consumer switching behavior
89.
consumer-oriented demand side management
90.
consumer-perceived power
91.
Consumer-perceived value (CPV)
92.
direct-to-consumer genetic tests
93.
online consumer reviews
94.
postconsumer textile waste
95.
post-consumer textile wastes
96.
price indices (consumer, producer, construction, import and export price indices)
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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