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Brand trust (keyword)
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journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
Number of records 1, displaying
1 - 1
keyword
41
1.
Brand trust
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
brand competence
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand relationship quality
19.
brand warmth
20.
cocreated brand value
21.
consumer brand engagement
22.
consumer-brand relationship
23.
customer brand engagement
24.
customer-based brand equity
25.
Human-brand based marketing
26.
intra brand competition
27.
knowledge of brand origins
28.
memorable brand experience
29.
virtual brand community
30.
customer trust
31.
empirical trust research
32.
human-computer trust
33.
measuring trust in (HCI)
34.
platform of trust
35.
store trust
36.
trust
37.
trust in HCI
38.
trust in ivoting
39.
trust in technology
40.
trust management
41.
trust models in technology
author
1
1.
Brand, Ruth
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