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Journal of Product and Brand Management (source)
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1
journal article EST
/
journal article ENG
The effects of consumer esports videogame engagement on consumption behaviors
Abbasi, Amir Zaib
;
Asif, Muhammad
;
Hollebeek, Linda Desiree
;
Islam, Jamid Ul
;
Ting, Ding Hooi
;
Rehman, Umair
Journal of Product and Brand Management
2021
/
p. 1194 - 1211
https://doi.org/10.1108/JPBM-04-2020-2839
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
73
1.
brand management
2.
Product Data Management (PDM)
3.
product life cycle management
4.
Product Lifecycle Management
5.
product lifecycle management (PLM)
6.
product variant management
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
Brand engagement
15.
brand equity
16.
brand evangelism
17.
brand experience
18.
brand identification
19.
brand identity
20.
brand inauthenticity
21.
brand love
22.
brand loyalty
23.
brand origin identification
24.
brand prestige
25.
brand relationship quality
26.
Brand trust
27.
brand warmth
28.
cocreated brand value
29.
consumer brand engagement
30.
consumer-brand relationship
31.
customer brand engagement
32.
customer-based brand equity
33.
Human-brand based marketing
34.
intra brand competition
35.
knowledge of brand origins
36.
memorable brand experience
37.
virtual brand community
38.
dairy product analysis
39.
data product
40.
digital product passport (DPP)
41.
digital product-service systems
42.
direct product
43.
EU digital product passport
44.
experiential product
45.
fibre optic product
46.
foreign product purchase behavior
47.
foreign product purchases
48.
foreign versus domestic product purchase behavior
49.
gross domestic product
50.
gross regional product
51.
industrial product positioning
52.
IT and product development
53.
Lean Product Development
54.
lignocellulosic product
55.
medicinal product identification
56.
new product development
57.
Power Delay Product (PDP)
58.
Process/Product Sigma Performance Level (PSPL)
59.
product and service development
60.
product architecture
61.
product configuration
62.
product development
63.
product families
64.
product family planning
65.
Product innovation
66.
product judgment
67.
product owner
68.
product quality
69.
product search
70.
product structuring
71.
semidirect product
72.
service and product design
73.
tensor product
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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