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Journal of Product & Brand Management (source)
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journal article EST
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journal article ENG
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda Desiree
;
Sharma, Bhupesh
;
Pandey, Ritesh
;
Sanyal, Priyavrat
;
Clark, Moira K.
Journal of Product & Brand Management
2022
/
p. 293-309
https://doi.org/10.1108/JPBM-01-2021-3301
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
70
1.
Product Data Management (PDM)
2.
product life cycle management
3.
Product Lifecycle Management
4.
product lifecycle management (PLM)
5.
product variant management
6.
brand
7.
brand attachment
8.
brand avoidance
9.
brand betrayal
10.
Brand commitment
11.
brand community identification
12.
brand competence
13.
Brand engagement
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand prestige
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
consumer brand engagement
29.
consumer-brand relationship
30.
customer brand engagement
31.
customer-based brand equity
32.
Human-brand based marketing
33.
intra brand competition
34.
knowledge of brand origins
35.
memorable brand experience
36.
virtual brand community
37.
dairy product analysis
38.
data product
39.
digital product passport (DPP)
40.
digital product-service systems
41.
direct product
42.
EU digital product passport
43.
experiential product
44.
fibre optic product
45.
foreign product purchase behavior
46.
foreign product purchases
47.
foreign versus domestic product purchase behavior
48.
gross domestic product
49.
gross regional product
50.
IT and product development
51.
Lean Product Development
52.
lignocellulosic product
53.
medicinal product identification
54.
new product development
55.
Power Delay Product (PDP)
56.
Process/Product Sigma Performance Level (PSPL)
57.
product and service development
58.
product architecture
59.
product configuration
60.
product development
61.
product families
62.
product family planning
63.
Product innovation
64.
product owner
65.
product quality
66.
product search
67.
product structuring
68.
semidirect product
69.
service and product design
70.
tensor product
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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