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journal article EST
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journal article ENG
Responsible stakeholder engagement marketing
Kumar, V.
;
Hollebeek, Linda Desiree
;
Sharma, Amalesh
;
Rajan, Bharath
;
Srivastava, Rajendra K.
Journal of business research
2025
/
art. 115143, 15 p. : ill
https://doi.org/10.1016/j.jbusres.2024.115143
Journal metrics at Scopus
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journal article EST
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Number of records 1, displaying
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keyword
94
1.
customer engagement marketing
2.
customer brand engagement
3.
customer engagement
4.
customer engagement (behavior)
5.
customer engagement (CE)
6.
customer engagement scale
7.
customer engagement value
8.
responsible stakeholder engagement marketing (RSEM)
9.
active learning and engagement
10.
actor engagement
11.
affective engagement
12.
automatic clutch engagement
13.
Brand engagement
14.
civic engagement
15.
clutch engagement
16.
consumer brand engagement
17.
consumer engagement (CE)
18.
content engagement
19.
employee work engagement
20.
engagement
21.
engagement in study
22.
influencer engagement
23.
meaningful stakeholder engagement
24.
motivation and engagement
25.
R&D engagement
26.
societal engagement
27.
stakeholder engagement
28.
stakeholder engagement (SE)
29.
Stakeholders' Blockchain Engagement
30.
student engagement
31.
travel engagement
32.
virtual engagement
33.
visitor engagement
34.
work engagement
35.
bank-customer relationships
36.
customer activity cycle
37.
customer advocacy
38.
customer cocreation
39.
customer compatibility level
40.
customer empowerment
41.
customer experience
42.
Customer experience (CX)
43.
customer insights
44.
customer installation
45.
customer journey
46.
customer journey (CJ)
47.
customer knowledge sharing
48.
customer learning
49.
customer loyalty
50.
customer loyalty intent
51.
customer relationship management (CRM)
52.
customer satisfaction
53.
customer service quality
54.
customer survey
55.
customer trust
56.
customer value
57.
customer values
58.
customer-based brand equity
59.
perceived customer value theory
60.
student-customer orientation
61.
cooperative marketing
62.
destination marketing
63.
digital marketing
64.
digital content marketing
65.
digital marketing
66.
experience marketing
67.
experiential marketing
68.
exporting export marketing
69.
gamification marketing
70.
human-brand based marketing
71.
industrial marketing
72.
influencer marketing
73.
instagram marketing
74.
marketing
75.
marketing communications
76.
marketing training
77.
marketing and library
78.
marketing and university library
79.
marketing communication
80.
marketing innovation
81.
marketing networks
82.
marketing strategies
83.
marketing strategy
84.
place marketing
85.
relationship marketing
86.
responsible marketing
87.
social media marketing
88.
social media marketing
89.
social media marketing activities
90.
social media marketing and library
91.
social media marketing and university library
92.
tourism marketing
93.
word-of-mouth (WOM) marketing
94.
word-of-mouth marketing
author
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1.
Smart Buildings, Loads, and Customer Systems Committee
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