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journal article EST
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journal article ENG
Responsible stakeholder engagement marketing
Kumar, V.
;
Hollebeek, Linda Desiree
;
Sharma, Amalesh
;
Rajan, Bharath
;
Srivastava, Rajendra K.
Journal of business research
2025
/
art. 115143
https://doi.org/10.1016/j.jbusres.2024.115143
Article at Scopus
journal article EST
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journal article ENG
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keyword
93
1.
customer engagement marketing
2.
customer brand engagement
3.
customer engagement
4.
customer engagement (behavior)
5.
customer engagement (CE)
6.
customer engagement scale
7.
customer engagement value
8.
responsible stakeholder engagement marketing (RSEM)
9.
active learning and engagement
10.
actor engagement
11.
affective engagement
12.
automatic clutch engagement
13.
Brand engagement
14.
civic engagement
15.
clutch engagement
16.
consumer brand engagement
17.
consumer engagement
18.
consumer engagement (CE)
19.
content engagement
20.
employee work engagement
21.
engagement
22.
engagement in study
23.
influencer engagement
24.
meaningful stakeholder engagement
25.
motivation and engagement
26.
R&D engagement
27.
societal engagement
28.
stakeholder engagement
29.
Stakeholders' Blockchain Engagement
30.
student engagement
31.
travel engagement
32.
visitor engagement
33.
work engagement
34.
bank-customer relationships
35.
customer activity cycle
36.
customer advocacy
37.
customer cocreation
38.
customer compatibility level
39.
customer empowerment
40.
customer experience
41.
Customer experience (CX)
42.
customer insights
43.
customer installation
44.
customer journey
45.
customer journey (CJ)
46.
customer knowledge sharing
47.
customer learning
48.
customer loyalty
49.
customer loyalty intent
50.
customer relationship management (CRM)
51.
customer satisfaction
52.
customer service quality
53.
customer survey
54.
customer trust
55.
customer value
56.
customer values
57.
customer-based brand equity
58.
perceived customer value theory
59.
student-customer orientation
60.
cooperative marketing
61.
destination marketing
62.
digital marketing
63.
digital content marketing
64.
digital marketing
65.
experience marketing
66.
experiential marketing
67.
exporting export marketing
68.
gamification marketing
69.
Human-brand based marketing
70.
industrial marketing
71.
influencer marketing
72.
instagram marketing
73.
marketing
74.
marketing communications
75.
marketing training
76.
marketing and library
77.
marketing and university library
78.
marketing communication
79.
marketing innovation
80.
marketing networks
81.
marketing strategies
82.
marketing strategy
83.
place marketing
84.
relationship marketing
85.
responsible marketing
86.
social media marketing
87.
social media marketing
88.
social media marketing activities
89.
social media marketing and library
90.
social media marketing and university library
91.
tourism marketing
92.
word-of-mouth (WOM) marketing
93.
word-of-mouth marketing
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