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Brand love and customer brand engagement for masstige : a cross-cultural perspective (title)
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Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
p. 545–561
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
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journal article ENG
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keyword
43
1.
customer brand engagement
2.
brand love
3.
Brand engagement
4.
consumer brand engagement
5.
customer-based brand equity
6.
brand
7.
brand attachment
8.
brand avoidance
9.
brand betrayal
10.
Brand commitment
11.
brand community identification
12.
brand competence
13.
brand equity
14.
brand evangelism
15.
brand experience
16.
brand identification
17.
brand identity
18.
brand inauthenticity
19.
brand loyalty
20.
brand management
21.
brand origin identification
22.
brand prestige
23.
brand relationship quality
24.
Brand trust
25.
brand warmth
26.
cocreated brand value
27.
consumer-brand relationship
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
customer engagement
34.
customer engagement (behavior)
35.
customer engagement (CE)
36.
customer engagement marketing
37.
customer engagement scale
38.
customer engagement value
39.
cross-cultural communication
40.
cross-cultural competences
41.
cross-cultural differences
42.
cross-cultural management
43.
cross-cultural study
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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