Toggle navigation
Publications
Profiles
Research Groups
Indexes
Help and information
Eesti keeles
Intranet
Publications
Profiles
Research Groups
Indexes
Help and information
Eesti keeles
Intranet
Databases
Publications
Advanced search
My bookmarks
0
cocreated brand value (keyword)
All fields
Source search
Author search
Subject term search
Title search
source
author
DOI
year of publication
location of publication
supervisor
category
publisher
classifier
conference location
quartile
availibility
subject term
title
series
name of the person
TalTech subject term
TalTech department
url
keyword
All fields
author
co-contibutor
commentator
compiler
corporate author
editor
expert
interviewer
supervisor
translator
series variant title
title
translation of title
variant title
source
special issue
name of the institution
subject of form
subject of location
subject of time
subject term
series
series variant title
availibility
Open Access
category (general)
category (sub)
starts with
containes
exact match
All fields
Source search
Author search
Subject term search
Title search
source
author
DOI
year of publication
location of publication
supervisor
category
publisher
classifier
conference location
quartile
availibility
subject term
title
series
name of the person
TalTech subject term
TalTech department
url
keyword
All fields
author
co-contibutor
commentator
compiler
corporate author
editor
expert
interviewer
supervisor
translator
series variant title
title
translation of title
variant title
source
special issue
name of the institution
subject of form
subject of location
subject of time
subject term
series
series variant title
availibility
Open Access
category (general)
category (sub)
starts with
containes
exact match
All fields
Source search
Author search
Subject term search
Title search
source
author
DOI
year of publication
location of publication
supervisor
category
publisher
classifier
conference location
quartile
availibility
subject term
title
series
name of the person
TalTech subject term
TalTech department
url
keyword
All fields
author
co-contibutor
commentator
compiler
corporate author
editor
expert
interviewer
supervisor
translator
series variant title
title
translation of title
variant title
source
special issue
name of the institution
subject of form
subject of location
subject of time
subject term
series
series variant title
availibility
Open Access
category (general)
category (sub)
starts with
containes
exact match
All fields
Source search
Author search
Subject term search
Title search
source
author
DOI
year of publication
location of publication
supervisor
category
publisher
classifier
conference location
quartile
availibility
subject term
title
series
name of the person
TalTech subject term
TalTech department
url
keyword
All fields
author
co-contibutor
commentator
compiler
corporate author
editor
expert
interviewer
supervisor
translator
series variant title
title
translation of title
variant title
source
special issue
name of the institution
subject of form
subject of location
subject of time
subject term
series
series variant title
availibility
Open Access
category (general)
category (sub)
starts with
containes
exact match
—
All fields
Source search
Author search
Subject term search
Title search
source
author
DOI
year of publication
location of publication
supervisor
category
publisher
classifier
conference location
quartile
availibility
subject term
title
series
name of the person
TalTech subject term
TalTech department
url
keyword
All fields
author
co-contibutor
commentator
compiler
corporate author
editor
expert
interviewer
supervisor
translator
series variant title
title
translation of title
variant title
source
special issue
name of the institution
subject of form
subject of location
subject of time
subject term
series
series variant title
availibility
Open Access
category (general)
category (sub)
starts with
containes
exact match
—
Add criteria
Simple search
filter
Clear
×
types of item
book
..
journal article
..
newspaper article
..
book article
..
dissertation
..
Open Access
..
Scientific publications
..
year
year of publication
Loading..
author
Loading..
TalTech department
Loading..
subject term
Loading..
series
Loading..
name of the person
Loading..
keyword
Loading..
Clear
Number of records
1
Look more..
(2/126)
Export
export all inquiry results
(1)
Save TXT fail
Save PDF fail
print
Open for editing with marked entries
my bookmarks
display
Bibliographic view
Short view
sort
author ascending
author descending
year of publication ascending
year of publication descending
title ascending
title descending
1
journal article EST
/
journal article ENG
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
Number of records 1, displaying
1 - 1
keyword
123
1.
cocreated brand value
2.
consumer digital cocreated value
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand origin identification
20.
brand prestige
21.
brand relationship quality
22.
Brand trust
23.
brand warmth
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
added value
34.
advertising value
35.
areas of cultural and environmental value
36.
assessment of calorific value and moisture content
37.
boundary value problem
38.
boundary value problems
39.
call-by-push value
40.
call-by-value
41.
calorific value
42.
charter value
43.
conditional value at risk (CVaR)
44.
Consumer-perceived value (CPV)
45.
course-of-value function
46.
cultural value
47.
customer engagement value
48.
customer value
49.
design value
50.
Ducoffe’s advertisement value model
51.
European added value
52.
E-value
53.
extreme value distribution
54.
extreme value distributions
55.
extreme value statistics
56.
generalised extreme value distribution
57.
global value chain
58.
global value chains (GVC)
59.
gross calorific value
60.
heating value
61.
information value
62.
Islamic public value
63.
market value added
64.
milieu value
65.
moisture buffer value
66.
net present value
67.
Net Present Value (NPV)
68.
non-market value
69.
non-use value
70.
oil shale value chain
71.
open value network
72.
perceived customer value theory
73.
perceived value of an innovation
74.
portrait value questionnaire
75.
price and value of housing
76.
public value
77.
public value sphere
78.
recreation value
79.
sampled measure value
80.
service value
81.
services value chain collaboration
82.
shareholder value
83.
smart service value (SSV)
84.
social value
85.
zero value
86.
target value design
87.
the co-creation of value
88.
theory of value
89.
Utilitarian/hedonic/social value
90.
value
91.
value activity cycle
92.
value added
93.
value adding REE chain
94.
value alignment
95.
value as a commons
96.
value at risk
97.
value centric design
98.
value chain
99.
value cocreation
100.
value co-creation
101.
value creation
102.
value dissipation
103.
value distribution
104.
value network analysis
105.
value of ecosystem services
106.
value of learning
107.
value of lost load
108.
value propositions
109.
value settings
110.
value steam mapping
111.
value stream mapping
112.
value system
113.
value systems
114.
value theory
115.
value-added activities (VA)
116.
value-added bioproducts
117.
value-added intellectual coefficient
118.
value-added tax
119.
value-centric business
120.
value-centric design
121.
value-centric model
122.
value-in-experience
123.
value-system
author
3
1.
Brand, Dirk
2.
Brand, Ruth
3.
European Added Value Unit
×
match
starts with
ends with
containes
sort
Relevance
ascending
descending
year of publication
author
TalTech department
subject term
series
name of the person
keyword
Otsing
Valikud
0
year of publication
AND
OR
NOT
author
AND
OR
NOT
TalTech department
AND
OR
NOT
subject term
AND
OR
NOT
series
AND
OR
NOT
name of the person
AND
OR
NOT
keyword
AND
OR
NOT