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cocreated brand value (keyword)
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journal article EST
/
journal article ENG
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
Journal metrics at Scopus
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Article at WOS
journal article EST
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journal article ENG
Number of records 1, displaying
1 - 1
keyword
116
1.
cocreated brand value
2.
consumer digital cocreated value
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand relationship quality
19.
Brand trust
20.
consumer brand engagement
21.
consumer-brand relationship
22.
customer brand engagement
23.
customer-based brand equity
24.
Human-brand based marketing
25.
intra brand competition
26.
knowledge of brand origins
27.
memorable brand experience
28.
virtual brand community
29.
added value
30.
advertising value
31.
assessment of calorific value and moisture content
32.
boundary value problem
33.
boundary value problems
34.
call-by-push value
35.
call-by-value
36.
calorific value
37.
charter value
38.
conditional value at risk (CVaR)
39.
Consumer-perceived value (CPV)
40.
course-of-value function
41.
cultural value
42.
customer engagement value
43.
customer value
44.
design value
45.
Ducoffe’s advertisement value model
46.
European added value
47.
E-value
48.
extreme value distribution
49.
extreme value distributions
50.
extreme value statistics
51.
generalised extreme value distribution
52.
global value chain
53.
global value chains (GVC)
54.
gross calorific value
55.
heating value
56.
information value
57.
Islamic public value
58.
market value added
59.
milieu value
60.
moisture buffer value
61.
net present value
62.
Net Present Value (NPV)
63.
non-market value
64.
non-use value
65.
oil shale value chain
66.
open value network
67.
perceived customer value theory
68.
perceived value of an innovation
69.
portrait value questionnaire
70.
price and value of housing
71.
public value
72.
public value sphere
73.
recreation value
74.
sampled measure value
75.
service value
76.
services value chain collaboration
77.
shareholder value
78.
social value
79.
zero value
80.
the co-creation of value
81.
theory of value
82.
Utilitarian/hedonic/social value
83.
value
84.
value activity cycle
85.
value added
86.
value adding REE chain
87.
value alignment
88.
value as a commons
89.
value at risk
90.
value centric design
91.
value chain
92.
value cocreation
93.
value co-creation
94.
value creation
95.
value dissipation
96.
value distribution
97.
value network analysis
98.
value of ecosystem services
99.
value of learning
100.
value of lost load
101.
value propositions
102.
value settings
103.
value steam mapping
104.
value stream mapping
105.
value system
106.
value systems
107.
value theory
108.
value-added activities (VA)
109.
value-added bioproducts
110.
value-added intellectual coefficient
111.
value-added tax
112.
value-centric business
113.
value-centric design
114.
value-centric model
115.
value-in-experience
116.
value-system
author
2
1.
Brand, Ruth
2.
European Added Value Unit
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