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cocreated brand value (keyword)
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journal article EST
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journal article ENG
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
132
1.
cocreated brand value
2.
consumer digital cocreated value
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand management
20.
brand origin identification
21.
brand prestige
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
consumer brand engagement
26.
consumer-brand relationship
27.
customer brand engagement
28.
customer-based brand equity
29.
human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
added value
35.
advertising value
36.
areas of cultural and environmental value
37.
assessment of calorific value and moisture content
38.
boundary value problem
39.
boundary value problems
40.
call-by-push value
41.
call-by-value
42.
calorific value
43.
CCUS value chain
44.
charter value
45.
conditional value at risk (CVaR)
46.
Consumer-perceived value (CPV)
47.
course-of-value function
48.
cultural value
49.
customer engagement value
50.
customer value
51.
design value
52.
Ducoffe’s advertisement value model
53.
European added value
54.
E-value
55.
extreme value analysis
56.
extreme value distribution
57.
extreme value distributions
58.
extreme value statistics
59.
firm value
60.
generalised extreme value (GEV)
61.
generalised extreme value distribution
62.
global value chain
63.
global value chains (GVC)
64.
gross calorific value
65.
heating value
66.
information value
67.
innovation value
68.
Islamic public value
69.
market value added
70.
milieu value
71.
moisture buffer value
72.
net present value
73.
Net Present Value (NPV)
74.
non-market value
75.
non-use value
76.
oil shale value chain
77.
open value network
78.
perceived customer value theory
79.
perceived value of an innovation
80.
portrait value questionnaire
81.
price and value of housing
82.
public value
83.
public value sphere
84.
recreation value
85.
sampled measure value
86.
service value
87.
services value chain collaboration
88.
shareholder value
89.
smart service value (SSV)
90.
social value
91.
Stakeholder value
92.
zero value
93.
target value design
94.
the co-creation of value
95.
theory of value
96.
Utilitarian/hedonic/social value
97.
value
98.
value activity cycle
99.
value added
100.
value adding REE chain
101.
value alignment
102.
value as a commons
103.
value at risk
104.
value centric design
105.
value chain
106.
value cocreation
107.
value co-creation
108.
value creation
109.
value dissipation
110.
value distribution
111.
value network analysis
112.
value of ecosystem services
113.
value of learning
114.
value of lost load
115.
value propositions
116.
value set
117.
value settings
118.
value steam mapping
119.
value stream mapping
120.
value system
121.
value systems
122.
value theory
123.
value-added activities (VA)
124.
value-added bioproducts
125.
value-added intellectual coefficient
126.
value-added tax
127.
value-based design
128.
value-centric business
129.
value-centric design
130.
value-centric model
131.
value-in-experience
132.
value-system
author
3
1.
Brand, Dirk
2.
Brand, Ruth
3.
European Added Value Unit
TalTech subject term
1
1.
Islamic Public Value Network
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