Toggle navigation
Publications
Profiles
Research Groups
Indexes
Help and information
Eesti keeles
Intranet
Publications
Profiles
Research Groups
Indexes
Help and information
Eesti keeles
Intranet
Databases
Publications
Searching
My bookmarks
0
cocreated brand value (keyword)
All fields
Source search
Author search
Subject term search
Title search
starts with
containes
exact match
All fields
Source search
Author search
Subject term search
Title search
starts with
containes
exact match
—
All fields
Source search
Author search
Subject term search
Title search
starts with
containes
exact match
—
All fields
Source search
Author search
Subject term search
Title search
starts with
containes
exact match
—
All fields
Source search
Author search
Subject term search
Title search
starts with
containes
exact match
—
Add criteria
Advanced search
filter
Clear
×
types of item
book
..
journal article
..
newspaper article
..
book article
..
dissertation
..
Open Access
..
Scientific publications
..
year
year of publication
Loading..
author
Loading..
TalTech department
Loading..
subject term
Loading..
series
Loading..
name of the person
Loading..
keyword
Loading..
Clear
Number of records
1
Look more..
(3/134)
Export
export all inquiry results
(1)
Save TXT fail
print
Open for editing with marked entries
my bookmarks
display
Bibliographic view
Short view
sort
author ascending
author descending
year of publication ascending
year of publication descending
title ascending
title descending
1
journal article EST
/
journal article ENG
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
Number of records 1, displaying
1 - 1
keyword
130
1.
cocreated brand value
2.
consumer digital cocreated value
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand management
20.
brand origin identification
21.
brand prestige
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
consumer brand engagement
26.
consumer-brand relationship
27.
customer brand engagement
28.
customer-based brand equity
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
added value
35.
advertising value
36.
areas of cultural and environmental value
37.
assessment of calorific value and moisture content
38.
boundary value problem
39.
boundary value problems
40.
call-by-push value
41.
call-by-value
42.
calorific value
43.
charter value
44.
conditional value at risk (CVaR)
45.
Consumer-perceived value (CPV)
46.
course-of-value function
47.
cultural value
48.
customer engagement value
49.
customer value
50.
design value
51.
Ducoffe’s advertisement value model
52.
European added value
53.
E-value
54.
extreme value analysis
55.
extreme value distribution
56.
extreme value distributions
57.
extreme value statistics
58.
generalised extreme value (GEV)
59.
generalised extreme value distribution
60.
global value chain
61.
global value chains (GVC)
62.
gross calorific value
63.
heating value
64.
information value
65.
innovation value
66.
Islamic public value
67.
market value added
68.
milieu value
69.
moisture buffer value
70.
net present value
71.
Net Present Value (NPV)
72.
non-market value
73.
non-use value
74.
oil shale value chain
75.
open value network
76.
perceived customer value theory
77.
perceived value of an innovation
78.
portrait value questionnaire
79.
price and value of housing
80.
public value
81.
public value sphere
82.
recreation value
83.
sampled measure value
84.
service value
85.
services value chain collaboration
86.
shareholder value
87.
smart service value (SSV)
88.
social value
89.
Stakeholder value
90.
zero value
91.
target value design
92.
the co-creation of value
93.
theory of value
94.
Utilitarian/hedonic/social value
95.
value
96.
value activity cycle
97.
value added
98.
value adding REE chain
99.
value alignment
100.
value as a commons
101.
value at risk
102.
value centric design
103.
value chain
104.
value cocreation
105.
value co-creation
106.
value creation
107.
value dissipation
108.
value distribution
109.
value network analysis
110.
value of ecosystem services
111.
value of learning
112.
value of lost load
113.
value propositions
114.
value set
115.
value settings
116.
value steam mapping
117.
value stream mapping
118.
value system
119.
value systems
120.
value theory
121.
value-added activities (VA)
122.
value-added bioproducts
123.
value-added intellectual coefficient
124.
value-added tax
125.
value-based design
126.
value-centric business
127.
value-centric design
128.
value-centric model
129.
value-in-experience
130.
value-system
author
3
1.
Brand, Dirk
2.
Brand, Ruth
3.
European Added Value Unit
TalTech subject term
1
1.
Islamic Public Value Network
×
match
starts with
ends with
containes
sort
Relevance
ascending
descending
year of publication
author
TalTech department
subject term
series
name of the person
keyword
Otsing
Valikud
0
year of publication
AND
OR
NOT
author
AND
OR
NOT
TalTech department
AND
OR
NOT
subject term
AND
OR
NOT
series
AND
OR
NOT
name of the person
AND
OR
NOT
keyword
AND
OR
NOT