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cocreated brand value (keyword)
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journal article EST
/
journal article ENG
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
Journal metrics at Scopus
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Article at WOS
journal article EST
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journal article ENG
Number of records 1, displaying
1 - 1
keyword
114
1.
cocreated brand value
2.
consumer digital cocreated value
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand relationship quality
19.
Brand trust
20.
consumer brand engagement
21.
consumer-brand relationship
22.
customer brand engagement
23.
customer-based brand equity
24.
Human-brand based marketing
25.
intra brand competition
26.
knowledge of brand origins
27.
memorable brand experience
28.
virtual brand community
29.
added value
30.
advertising value
31.
assessment of calorific value and moisture content
32.
boundary value problem
33.
boundary value problems
34.
call-by-push value
35.
call-by-value
36.
calorific value
37.
charter value
38.
conditional value at risk (CVaR)
39.
Consumer-perceived value (CPV)
40.
course-of-value function
41.
cultural value
42.
customer engagement value
43.
customer value
44.
design value
45.
Ducoffe’s advertisement value model
46.
European added value
47.
E-value
48.
extreme value distribution
49.
extreme value distributions
50.
extreme value statistics
51.
generalised extreme value distribution
52.
global value chain
53.
gross calorific value
54.
heating value
55.
information value
56.
Islamic public value
57.
market value added
58.
milieu value
59.
moisture buffer value
60.
net present value
61.
Net Present Value (NPV)
62.
non-market value
63.
non-use value
64.
oil shale value chain
65.
open value network
66.
perceived customer value theory
67.
portrait value questionnaire
68.
price and value of housing
69.
public value
70.
public value sphere
71.
recreation value
72.
sampled measure value
73.
service value
74.
services value chain collaboration
75.
shareholder value
76.
social value
77.
zero value
78.
the co-creation of value
79.
theory of value
80.
Utilitarian/hedonic/social value
81.
value
82.
value activity cycle
83.
value added
84.
value adding REE chain
85.
value alignment
86.
value as a commons
87.
value at risk
88.
value centric design
89.
value chain
90.
value cocreation
91.
value co-creation
92.
value creation
93.
value dissipation
94.
value distribution
95.
value network analysis
96.
value of ecosystem services
97.
value of learning
98.
value of lost load
99.
value propositions
100.
value settings
101.
value steam mapping
102.
value stream mapping
103.
value system
104.
value systems
105.
value theory
106.
value-added activities (VA)
107.
value-added bioproducts
108.
value-added intellectual coefficient
109.
value-added tax
110.
value-centric business
111.
value-centric design
112.
value-centric model
113.
value-in-experience
114.
value-system
author
2
1.
Brand, Ruth
2.
European Added Value Unit
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