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journal article EST
/
journal article ENG
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
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journal article EST
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journal article ENG
Number of records 1, displaying
1 - 1
keyword
131
1.
cocreated brand value
2.
consumer digital cocreated value
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand management
20.
brand origin identification
21.
brand prestige
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
consumer brand engagement
26.
consumer-brand relationship
27.
customer brand engagement
28.
customer-based brand equity
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
added value
35.
advertising value
36.
areas of cultural and environmental value
37.
assessment of calorific value and moisture content
38.
boundary value problem
39.
boundary value problems
40.
call-by-push value
41.
call-by-value
42.
calorific value
43.
charter value
44.
conditional value at risk (CVaR)
45.
Consumer-perceived value (CPV)
46.
course-of-value function
47.
cultural value
48.
customer engagement value
49.
customer value
50.
design value
51.
Ducoffe’s advertisement value model
52.
European added value
53.
E-value
54.
extreme value analysis
55.
extreme value distribution
56.
extreme value distributions
57.
extreme value statistics
58.
firm value
59.
generalised extreme value (GEV)
60.
generalised extreme value distribution
61.
global value chain
62.
global value chains (GVC)
63.
gross calorific value
64.
heating value
65.
information value
66.
innovation value
67.
Islamic public value
68.
market value added
69.
milieu value
70.
moisture buffer value
71.
net present value
72.
Net Present Value (NPV)
73.
non-market value
74.
non-use value
75.
oil shale value chain
76.
open value network
77.
perceived customer value theory
78.
perceived value of an innovation
79.
portrait value questionnaire
80.
price and value of housing
81.
public value
82.
public value sphere
83.
recreation value
84.
sampled measure value
85.
service value
86.
services value chain collaboration
87.
shareholder value
88.
smart service value (SSV)
89.
social value
90.
Stakeholder value
91.
zero value
92.
target value design
93.
the co-creation of value
94.
theory of value
95.
Utilitarian/hedonic/social value
96.
value
97.
value activity cycle
98.
value added
99.
value adding REE chain
100.
value alignment
101.
value as a commons
102.
value at risk
103.
value centric design
104.
value chain
105.
value cocreation
106.
value co-creation
107.
value creation
108.
value dissipation
109.
value distribution
110.
value network analysis
111.
value of ecosystem services
112.
value of learning
113.
value of lost load
114.
value propositions
115.
value set
116.
value settings
117.
value steam mapping
118.
value stream mapping
119.
value system
120.
value systems
121.
value theory
122.
value-added activities (VA)
123.
value-added bioproducts
124.
value-added intellectual coefficient
125.
value-added tax
126.
value-based design
127.
value-centric business
128.
value-centric design
129.
value-centric model
130.
value-in-experience
131.
value-system
author
3
1.
Brand, Dirk
2.
Brand, Ruth
3.
European Added Value Unit
TalTech subject term
1
1.
Islamic Public Value Network
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