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consumer brand engagement (keyword)

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journal article EST / journal article ENG

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG
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journal article EST / journal article ENG

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

Number of records 2, displaying 1 - 2

1. consumer brand engagement
2. Brand engagement
3. customer brand engagement
4. consumer-brand relationship
5. consumer engagement
6. consumer engagement (CE)
7. brand
8. brand attachment
9. brand avoidance
10. brand betrayal
11. Brand commitment
12. brand community identification
13. brand competence
14. brand equity
15. brand evangelism
16. brand experience
17. brand identification
18. brand identity
19. brand inauthenticity
20. brand love
21. brand loyalty
22. brand management
23. brand origin identification
24. brand prestige
25. brand relationship quality
26. Brand trust
27. brand warmth
28. cocreated brand value
29. customer-based brand equity
30. Human-brand based marketing
31. intra brand competition
32. knowledge of brand origins
33. memorable brand experience
34. virtual brand community
35. actor engagement
36. affective engagement
37. automatic clutch engagement
38. civic engagement
39. clutch engagement
40. content engagement
41. customer engagement
42. customer engagement (behavior)
43. customer engagement (CE)
44. customer engagement marketing
45. customer engagement scale
46. customer engagement value
47. employee work engagement
48. engagement
49. engagement in study
50. influencer engagement
51. meaningful stakeholder engagement
52. motivation and engagement
53. R&D engagement
54. responsible stakeholder engagement marketing (RSEM)
55. societal engagement
56. stakeholder engagement
57. Stakeholders' Blockchain Engagement
58. student engagement
59. travel engagement
60. work engagement
61. consumer
62. Consumer prices
63. Consumer age
64. Consumer attitude
65. Consumer attitudes
66. consumer behavior
67. consumer behaviour
68. consumer centred legal drafting
69. consumer choice
70. consumer citizenship
71. Consumer comfort
72. consumer credit
73. Consumer Culture Theory
74. consumer decision-making
75. consumer demand
76. consumer digital cocreated value
77. consumer electronics
78. consumer ethnocentrism
79. consumer expectations
80. consumer experience
81. consumer inertia
82. consumer insolvency
83. consumer intentions
84. consumer journey
85. consumer load
86. consumer load patterns
87. consumer loans
88. consumer online behavior
89. Consumer perception
90. consumer power system
91. consumer preference
92. consumer preference study
93. consumer protection
94. Consumer study
95. consumer switching behavior
96. consumer-oriented demand side management
97. consumer-perceived power
98. Consumer-perceived value (CPV)
99. direct-to-consumer genetic tests
100. online consumer reviews
101. postconsumer textile waste
102. post-consumer textile wastes
103. price indices (consumer, producer, construction, import and export price indices)

1. Brand, Dirk
2. Brand, Ruth

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