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Human-brand based marketing (keyword)
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1
journal article EST
/
journal article ENG
The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
54
1.
Human-brand based marketing
2.
customer-based brand equity
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand relationship quality
19.
Brand trust
20.
cocreated brand value
21.
consumer brand engagement
22.
consumer-brand relationship
23.
customer brand engagement
24.
intra brand competition
25.
knowledge of brand origins
26.
memorable brand experience
27.
virtual brand community
28.
cooperative marketing
29.
destination marketing
30.
digital marketing
31.
digital content marketing
32.
experience marketing
33.
experiential marketing
34.
exporting export marketing
35.
industrial marketing
36.
instagram marketing
37.
marketing
38.
marketing communications
39.
marketing training
40.
marketing and library
41.
marketing and university library
42.
marketing communication
43.
marketing innovation
44.
marketing networks
45.
marketing strategy
46.
place marketing
47.
relationship marketing
48.
social media marketing
49.
social media marketing
50.
social media marketing and library
51.
social media marketing and university library
52.
tourism marketing
53.
word-of-mouth (WOM) marketing
54.
word-of-mouth marketing
author
1
1.
Brand, Ruth
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