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Human-brand based marketing (keyword)
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1
journal article EST
/
journal article ENG
The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
Number of records 1, displaying
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keyword
67
1.
Human-brand based marketing
2.
customer-based brand equity
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand management
20.
brand origin identification
21.
brand prestige
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
consumer brand engagement
27.
consumer-brand relationship
28.
customer brand engagement
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
cooperative marketing
34.
customer engagement marketing
35.
destination marketing
36.
digital marketing
37.
digital content marketing
38.
digital marketing
39.
experience marketing
40.
experiential marketing
41.
exporting export marketing
42.
gamification marketing
43.
industrial marketing
44.
influencer marketing
45.
instagram marketing
46.
marketing
47.
marketing communications
48.
marketing training
49.
marketing and library
50.
marketing and university library
51.
marketing communication
52.
marketing innovation
53.
marketing networks
54.
marketing strategies
55.
marketing strategy
56.
place marketing
57.
relationship marketing
58.
responsible marketing
59.
responsible stakeholder engagement marketing (RSEM)
60.
social media marketing
61.
social media marketing
62.
social media marketing activities
63.
social media marketing and library
64.
social media marketing and university library
65.
tourism marketing
66.
word-of-mouth (WOM) marketing
67.
word-of-mouth marketing
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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