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Human-brand based marketing (keyword)
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journal article EST
/
journal article ENG
The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
59
1.
Human-brand based marketing
2.
customer-based brand equity
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand origin identification
20.
brand prestige
21.
brand relationship quality
22.
Brand trust
23.
brand warmth
24.
cocreated brand value
25.
consumer brand engagement
26.
consumer-brand relationship
27.
customer brand engagement
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
32.
cooperative marketing
33.
destination marketing
34.
digital marketing
35.
digital content marketing
36.
digital marketing
37.
experience marketing
38.
experiential marketing
39.
exporting export marketing
40.
industrial marketing
41.
instagram marketing
42.
marketing
43.
marketing communications
44.
marketing training
45.
marketing and library
46.
marketing and university library
47.
marketing communication
48.
marketing innovation
49.
marketing networks
50.
marketing strategy
51.
place marketing
52.
relationship marketing
53.
social media marketing
54.
social media marketing
55.
social media marketing and library
56.
social media marketing and university library
57.
tourism marketing
58.
word-of-mouth (WOM) marketing
59.
word-of-mouth marketing
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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