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customer-based brand equity (keyword)
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1
journal article EST
/
journal article ENG
Customer journey value : a conceptual framework
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
;
Sigurdsson, Valdimar
;
Arvola, Rene
;
Clark, Moira K.
Journal of creating value
2023
/
p. 8-26
https://doi.org/10.1177/23949643231157155
Journal metrics at Scopus
Article at Scopus
Article at WOS
journal article EST
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journal article ENG
2
journal article EST
/
journal article ENG
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
67
1.
customer-based brand equity
2.
brand equity
3.
customer brand engagement
4.
Human-brand based marketing
5.
efficiency and equity of education
6.
equity
7.
equity markets
8.
housing equity withdrawal
9.
brand
10.
brand attachment
11.
brand avoidance
12.
brand betrayal
13.
Brand commitment
14.
brand community identification
15.
brand competence
16.
Brand engagement
17.
brand evangelism
18.
brand experience
19.
brand identification
20.
brand identity
21.
brand inauthenticity
22.
brand love
23.
brand loyalty
24.
brand management
25.
brand origin identification
26.
brand prestige
27.
brand relationship quality
28.
Brand trust
29.
brand warmth
30.
cocreated brand value
31.
consumer brand engagement
32.
consumer-brand relationship
33.
intra brand competition
34.
knowledge of brand origins
35.
memorable brand experience
36.
virtual brand community
37.
bank-customer relationships
38.
customer activity cycle
39.
customer advocacy
40.
customer cocreation
41.
customer compatibility level
42.
customer empowerment
43.
customer engagement
44.
customer engagement (behavior)
45.
customer engagement (CE)
46.
customer engagement marketing
47.
customer engagement scale
48.
customer engagement value
49.
customer experience
50.
Customer experience (CX)
51.
customer insights
52.
customer installation
53.
customer journey
54.
customer journey (CJ)
55.
customer knowledge sharing
56.
customer learning
57.
customer loyalty
58.
customer loyalty intent
59.
customer relationship management (CRM)
60.
customer satisfaction
61.
customer service quality
62.
customer survey
63.
customer trust
64.
customer value
65.
customer values
66.
perceived customer value theory
67.
student-customer orientation
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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